E-Commerce User Experience Specialist Job in Branford 06405, Connecticut Us
Direct Marketing OverviewBrady Corporation’s Direct Marketing Division, which includes businesses such as Seton, Emedco, Clement Communications, Personnel Concepts and others. For over 60 years both Seton Emedco have been the leading manufacturers and marketers of signs and identification products for the workplace. Our lines of custom products are designed to provide safe and secure solutions for businesses across several industries. With over 225,000 products available, including signs, labels, lockout devices, traffic control products, Seton Emedco offers business customers trustworthy solutions with safety and security. Clement Communications was established in 1919 and creates and markets innovative safety and communications products and services, helping to reduce risk, lower costs, promote core values and increase productivity and morale.Established in 1989, Personnel Concepts has spent over two decades developing new ways to help employers comply with the latest labor laws and safety regulations.
Brady Corporation OverviewBrady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 1,000,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs approximately 6,500 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2011 sales were approximately $1.34billion. Brady stock trades on the New York Stock Exchange under the symbol BRC.We are an Equal Opportunity/Affirmative Action Employer
Position Reports To: Sr. Manager, User Experience
Position SummaryDevelop and implement web strategies for improved user experience, usability, marketing, and functionality. Responsible for recommendations of strategies, and managing, planning and executing of strategies for our e-commerce websites in Brady's Direct Marketing America's Group. This position is pivotal to driving success of our online businesses.
Essential Duties and Responsibilities
- Participate and lead research programs to test and validate website designs for usability, efficiency, and user experience
- Perform general quantitative analysis of existing and potential websites / pages
- Work with the optimization team and grow revenue from the channel. Understand which projects and efforts will have the biggest impact and prioritize and focus accordingly
- Foster connections and collaboration with other departments, including Creative, Technology, Marketing, Acquisition and Content teams.
- Discover target audiences' needs, tasks, and goals and translate them into creative concepts
- Work alongside Strategy and Analytics, business groups and IS to coordinate testing, brainstorm new ideas, and draw conclusions for continually enhancing user experiences
- Maintain a broad and thorough knowledge of the competitive landscape and able to discern which competitive ideas are most effective.
- Recommend strategic efforts and drive execution necessary to deliver high end marketing performance, providing a critical contribution to growth and profitability goals over the near and long-term.
- Translate business requirements into meaningful interactive experiences
- Lead immersive user research, concept testing, and usability testing
- Convert more website visitors to buyers while improving overall website usability, using all the tactics described below, and any others.
- Work with the Web Designers and Web Developers to create elements and/or landing pages for which to test, monitor and evaluate outcomes and implement changes.
- Utilize Customer Experience Analytics tools to measure and improve engagement and satisfaction.
- Capture and integrate Voice of Customer and Market Research to help create the ultimate online customer experience.
- Analyze current and historical Analytics on an ongoing basis to identify trends, strengths and weaknesses, and provide business intelligence to upper management.
- Create or enhance website content and email messaging with persuasive content and calls to action.
- Work with the Merchandising team on product merchandising and content development.
- Conduct competitive analysis.
- Communicate results, successes and improvement strategies to Direct Marketing senior leadership.
Required Knowledge, Skills and Abilities
- 2 years of full-time oversight and hands-on experience leading usability and conversion improvement efforts for a large company in a transactional e-commerce environment.
- Ability to lead and motive cross functional team, to flawless execution of all strategie
- In-depth knowledge and hands-on experience in all of the following e-commerce usability, conversion and AOV improvement activities:
- Web Design for E-commerce
- Product Merchandising
- Copywriting for E-commerce
- Buy flow, clickpath/clickstream, and sales funnel analysis
- Capturing and implementing Voice of Customer, using Focus Groups, surveys and other methods
- Abandoned Shopping Cart reduction
- Product upsell, cross-sell, and bundling tactics
- Landing page A/B/N and Multivariate testing using Google Website Optimizer or similar tools.
- Excellent data analysis skills using Google Analytics. Must be able to monitor and evaluate the impact of the optimization efforts.
- Deep understanding of web design elements, Information Architecture, and Persuasion Architecture in an E-commerce setting.
- Keep abreast of the latest trends in E-commerce Usability, Conversion rate and AOV improvement methods.
- Strong quantitative and analytical skills with exceptional web analytics and reporting capabilities, and the desire to delve into data.
- Exceptional communication skills; able to effectively communicate results, successes and improvement strategies to senior management.
- Professionalism and Tenacity: Must be dedicated and driven by results.
- Bachelor’s degree
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