eMarketing Program Manager Job in Los Angeles, California US
eMarketing Program Manager
Outstanding opportunity for a results-oriented professional to have an impact in a large (10K+ employees), growing bank where Diversity Inclusion is a core value and where investing in our employees, customers and communities is our commitment . Job Summary: Reporting to Director of eMarketing, the Program Manager is responsible for the overall strategy and implementation of eMarketing programs and digital marketing capabilities on behalf of internal lines of business (LOB) Major Responsibilities: 50% - Relationship ManagementResponsible for eMarketing campaign strategy and planning in support of the line(s) of business, including providing channel recommendations based on channel fit criteria, channel capacity and eMarketing best practices. Single Point of Contact for LOB marketing for all requirements and efforts in the digital marketing channels. Manages relationship with Enterprise and LOB Marketing partners. Proactively anticipates the LOB's eMarketing needs. Keeps the LOB(s) abreast of emerging eMarketing technologies (i.e. mobile marketing, social spaces et cetera) and any business opportunities that they may present to the business.Provides the LOB with line of sight to eCommerce's roadmaps and Multi Generational Plans that impact the LOB from a marketing perspective. 50% - Program Management and ExecutionSets measurable goals for each program and campaign and monitors and reports campaign business results to LOB while providing recommendations for optimization and performance improvement. Gathers LOB requirements for new and enhanced digital marketing functionality within UnionBank.com and provides the LOB with input for making the necessary business case for investment and prioritization of initiatives. Works with the eMarketing .com channel manager and eCommerce to deliver and advocate for the prioritization of LOB requirements. Coordinates and oversees program and campaign execution by leveraging eMarketing channel managers, digital agency partners and eCommerce. Ultimately accountable for program execution. Accountable to LOB for units and revenue in the channel in accordance to mutually agreed upon yearly targets, whenever available.Prepares and presents monthly eMarketing business reviews to LOB Marketing and, as needed, to LOB leaders, including Key Performance Indicators, performance analysis and recommendations for performance improvements across the channels for the LOBs campaigns and programs. Oversees the LOB's digital media investments and performance by partnering with the eMarketing Online Advertising, Search and Social Media Channel Manager. Note: This position can be located in Los Angeles or San Diego.