Social Media Content Strategist

 

Social Media Content Strategist, US (location Princeton, NJ)

 

Digital Marketing:

 

The Global Digital Marketing Team is part of the broader Global Marketing function at BlackRock.  This division creates and drives the digital vision, strategy and implementation across digital channels. This includes management of digital assets including websites, mobile apps, emails and social media. This team also manages client information and analytics to drive greater efficiency and effectiveness through digital channels and ultimately a richer, more relevant experience for our clients.    

 

Position Summary:

 

The Social Media Manager will support the company's ongoing digital and social marketing tactics for both iShares and BlackRock in the US. This individual must possess a strong understanding of the digital/social media space and can work in a fast paced demanding environment.   This position will be responsible for working with content producers and influencer communities to create and distribute content that complies with our social media policies and guidelines.  Strong collaboration and project management skills are required with the ability to work independently. The candidate must be able to configure social media tools like Facebook, Twitter and LinkedIn and have experience with social media publishing/listening tools and metrics. This position will report into the Director of Social Media located in San Francisco, CA. 

 

Responsibilities:

 

Overall, the role will support strategic campaigns and content initiatives in all digital forms, with a particular emphasis on social media, to engage clients and prospects and build our brands

 

Content Marketing Strategy

 

Content Production

Content Syndication

 

 Qualifications:

 

Knowledge/Skills/Abilities:

 
 
BlackRock is proud to be an E-Verify Equal Opportunity/Affirmative Action Employer--M/F/D/V.
 
 

BlackRock is one of the world's preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions -- from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world's capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs. 

June 7, 2013 • Tags:  • Posted in: Financial

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