Specialist, Internal and Web Communications Job in Bryn Mawr, Pennsylvania Us
About Aqua America
Aqua's history dates back to January 4, 1886 when a group of Swarthmore College professors were granted a charter to supply water to the residents of Springfield Township, Delaware County. The professors were previously part of an association that included Swarthmore residents who had abandoned their wells in favor of nearby spring water. They built a small pumping station and laid pipes to their homes. Initially, new customers were welcomed openly, but as the number of potential customers increased, so did the association’s operating responsibilities. It was then that the association made the decision to incorporate. This company was known as Springfield Water Company.
Specialist, Internal and Web Communications
Develop and implement a comprehensive plan to expand and strengthen Aqua Americas communications with its employees in all states, increase employee awareness and engagement, and effectively use the companys Web site to communicate with customers and other stakeholders.
RESPONSIBILITIES AND DUTIES:
Internal Communications:
- Develop and implement an overall internal communications strategy that engages employees, ensures message consistency, increases employee awareness across the organization and informs employees about important company news and events.
- Ensure employees have a clear understanding of the companys business strategy, initiatives and financial performance and their role in contributing to the long term success of the business.
- Proactively identify, research and produce news reports and other messaging about business developments, industry issues and other information that help employees understand and feel engaged in the corporate strategy.
- Develop, evaluate and determine the most effective communication procedures for various company announcements/information.
- Develop a communication plan based on the content of the message and effective ways to communicate, including the intranet, blogs, video, texting, broadcast voice mail and other channels.
- Draft, manage, and/or review all internal communications, including communications from senior leadership, employee emails, blogs, announcements, videos, management talking points, and intranet content.
- Review and edit documents for grammar, flow, content and consistency of message.
- Manage the companys employee magazine, including coordinating writing, photography, design, printing and distribution.
- Develop and maintain a good working relationship with department managers, directors, and other key employees to determine the best ways to communicate information to all employees, and serve as a resource to individual departments in a consulting role to review their communication methods, styles and messages.
- Maintain close alignment with the HR team to ensure communications related to culture, employee development and benefits receive the required focus.
- Establish relationships with state presidents and other key internal stakeholders to gather information and ensure key messages are shared effectively with all employees in all states.
Employee Feedback:
- Identify and apply methods for gauging employee engagement and satisfaction in order to target and validate employee communications programs.
- Coordinate development and implementation of employee focus groups to track and maintain employee satisfaction.
- Create an employee suggestion/comment program to identify employee satisfaction and respond to employee concerns.
Web Communications:
- Develop and manage Web site content and ensure it is up to date.
- Ensure content meets editorial style, consistency and accuracy standards.
- Oversee and maintain the content calendar, content posting and site functionality for the company's intranet.
- Manage all Web site reporting and analyses, using Google Analytics and/or other CMS reporting systems, and reports Web site usage statistics and trends. Recommends improvements to Web site to increase usage and usability.
- Coordinate video and multimedia projects to enhance web presence, including videos from senior leaders to discuss the companys strategy and objectives. Prepare scripts, manage vendors, and oversee production.
- Evaluate the effectiveness of a social media strategy to increase visibility and engagement with employees and customers and recommend possible social media channels (LinkedIn, Twitter, Facebook, YouTube).
Other:
- Oversee the activities of freelance writers and photographers and print vendors to ensure projects are done well, on time and within budget.
- Assist with and/or assume responsibility for special projects as assigned.
