100k Retail Marketing Manager
Job Description:
This 100k retail marketing manager Position Features:
Reporting to the Vice President Sales/Marketing, you will:
Manage on-going brand initiatives to achieve revenue and profit goals
Develop annual calendar consumer promotions, set parameters for appropriate spend levels, measure and evaluate effectiveness of programs
Contact and work with tie-in partners for consumer promotions e.g. salad salad dressing companies
Forecast promotional sales programs, Shippers, Display Mods, IRC Coupon programs
Lead and develop marketing programs, merchandising vehicles, IRC, giveaways advertising
Identify and develop new products/line extensions and packaging and support launch
Develop consumer and trade materials and manage related internal and/or external agencies
Determine marketing research needs, compile IRI and Market research Data
Create Social Media Plan
Oversee website changes and development
Develop presentation literature for Sales and Broker managers
Work with Regional Sales Managers to learn customers needs, display options, racks, retail price points
Qualifications:
- Normally requires a bachelors degree in Business/Marketing plus 5-7 years product/brand management experience with a CPG company
- Demonstrated knowledge of retail environment, trade issues and promotions
- Thorough knowledge of marketing initiatives, processes, and terminology
- Some travel required
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