Account Director
We are seeking to bring on board an Account Director to be a part of our growing multicultural team. Position will report to a VP, Account Director.
Account Management:
· Manage the portfolio of large Telecom client, negotiate sponsorship opportunities, manage client and agency relationships, and align MC objectives with overall market objectives.
· Create and present dynamic presentations that effectively communicate media plans to our clients
· Present data, insights and media strategy to clients aligned with their business goals
· Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.
· Intimate knowledge of consumer touchpoints
· Extensive knowledge of content and how to effectively align with consumer consumption
· Create and evaluate Integrated Media Plans (GM with MC)
· POV Creation: assess media opportunities and place appropriate value
· Training/Support for Account Planners and Assistant Account Executives
Partner Agency Communications
· Build relationships with partner agencies and sales reps to analyze value and applicability of media vehicles and ideas
· RFP management – Tracking planned investment levels and communicating to key internal stakeholders
Reporting
· Manage accuracy of buying and or trafficking specs and guidelines
· Review, and verify with craft skills team that media buys are being properly executed
· Manage accuracy and delivery of all required marketing reports are prepared and submitted on a timely basis, securing needed information from the craftskills teams and supervisor approval prior to published deadlines
· Manage accuracy and delivery of all reports including: Weekly TV Highlights, Inappropriate Programming Summaries, Area Highlights, Print Positioning, Pod Positioning, Out of Home Audit Reports, and others as needed
Financial
· Billing Management: monthly budget summary and monthly ‘true-up’ reports as needed
· Manage internal budget financial forecasts when required
Applicant Requirements:
· 5+ Years of Experience (including 3+ year specifically on MC planning, primarily Hispanic) and Bachelor’s degree
· Extensive knowledge of Hispanic consumer and marketplace
· Buildable knowledge of African-American consumer and marketplace
· Excellent verbal and written communication, organizational, interpersonal, and analytical skills
· Detail-oriented, able to multi-task and work well under tight deadlines in a fast paced environment
· Proficient in Microsoft Office programs (Excel, Word, PP, etc.)
· Analytical thinker – Competent in mathematical concepts
· Team Player – Ability to work as part of a team and have a willingness to contribute to other teams as needed
· Problem Solver – Must be able to formulate solutions to media questions or problems.
· Professional – Must be able to communicate and interact professionally whether in the office or attending an industry event