Account Director (Philadelphia) Job in Philadelphia, Pennsylvania Us
Razorfish Health is a key partner for health and wellness companies who want to grow their business by engaging with and improving the lives of their customers. With a focus on creating brand experiences that build our clients' business, we leverage our unique mix of insight, technology, creativity, and industry savvy to transform the health and wellness community so that our clients can build healthy relationships that last. Headquartered in Philadelphia, Razorfish Health is a brand of Razorfish, and a member of the Paris-based Publicis Groupe S.A. the world's third largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications.
The Account Director is responsible for managing and growing the client relationship, and expanding services/business, on one or more large client accounts
Client Focus
- Maintain ultimate accountability for client satisfaction, account revenue growth, and team leadership on assigned accounts.
- May own the client relationships at the mid-senior level within the client's organizational hierarchy
- With VP/Director, responsible for setting and managing client account expectations
- Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client's brand and support the client's business objectives.
- Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication
- Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.
- Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate
- Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue
- Manages profit and loss responsibility for assigned clients as well as financial forecasting
- Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed
Internal Focus
- Consults with his/her Senior Account Director or Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services
- Responsible for understanding the account dynamics and mobilizing Razorfish Health resources to most effectively meet account requirements
- May be asked to participate in new business
- With Project Manager, contributes to the development of project timeline and budget
- Provides leadership, support, and ongoing guidance to members of his/her assigned project team.
- Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client's business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client's goals/expectations
- May supports the recruitment, retention and professional development of his/her assigned client services teams.
- Monitors trends in the digital marketing and advertising industry, and client industry verticals.
Qualifications
- Comfort managing multi-disciplinary teams which may consist of creatives, technologists, media experts, etc.
- Solid understanding of project management methodology including the ability to identify and resolve issues, manage risk and develop detailed work plans and specifications.
- Understanding of web fundamentals and methodologies
- Comfort interfacing with clients on technical delivery projects
- Comfort partnering with offshore workforce
- Proficiency in project management principles including, processes and tools, using Microsoft Project, PowerPoint, Visio and Excel
- Must be able to handle multiple, diverse tasks and production efforts simultaneously
- Must have excellent verbal and written communication skills
- Must have excellent organizational and time management skills
- Must have a focus on detail and driving results
- Must have a high degree of energy, motivation and dedication to quality excellence
- Must have an understanding of basic finance
Experience Education
- 4 - 6 years applicable experience in interactive web development. Technical web production experience is required
- Bachelor's degree Marketing, MIS, or Business Administration or related field.
- Prior experience as a technical project manager or program manager is beneficial but not required
- PMP certification is beneficial not required
If interested, please apply online at http://track.tmpservice.com/ApplyClick.aspx?id=1304916-1789-9772
August 21, 2010
• Tags: Account Director (Philadelphia) Job in Philadelphia, Pennsylvania Us • Posted in: General