Analytics Manager Job
ANALYTICS MANAGER (Job Number: 1200181)
Location: Decatur, GA or Glen Burnie, MD
Harland Clarke offers a broad range of integrated payment, marketing and technology solutions to nearly 15,000 financial services clients. These solutions support our clients' acquisition, retention, customer relationships and profitability through capabilities such as: business intelligence, multi-channel support, enhanced customer experience and engagement, brand promotion, performance measurement and best-in-class security.
We are looking for outstanding and innovated individuals to join our team!
Position Summary
The Analytics Manager will report directly to the Director of Analytics and Business Intelligence for Harland Clarke Marketing Services and have accountability for executing the analytic and database marketing discipline with Harland Clarke customers. General range of duties consist of utilizing software solutions such as SAS and Alteryx in performing Segmentation - Modeling - Targeting and Measuring engagement to help our customers continually improve their acquisitions and cross sell campaigns. This manager will produce deliverables that communicate Direct Marketing theory as well as the value of Harland Clarke products and services to Harland Clarke Marketing Services customers. This individual will implement projects for clients and consult with clients from time to time, along with other team members, on how to utilize important data and optimize the impact of direct marketing. This position is critical to helping Harland Clarke grow in a relatively innovative, non-check product category that delivers recurring revenue.
Key Duties / Responsibilities:
· Manage analytic projects and create client deliverables. These deliverables consist primarily of information that creates visibility to the very tangible aspects of targeted direct mail.
· Contribute to the overall Client satisfaction and experience with Harland Clarke Marketing Services, but supporting projects that optimize marketing performance and then communicate the value of Harland Clarke Marketing Services solutions.
· Have a good understanding of how to use data to support acquisition and cross selling efforts. Applied knowledge of geo-demographic targeting is essential.
· Manage client implementations focused on customizing functionality, integrating data, and managing the project to successful conclusion.
· Provides statistical and quantitative analyses and reporting of marketing data.
· Manages list extractions and other analytical functions including but not limited to profiling, reporting, and target filtering.
· Work with internal Marketing Services staff to take analytical output and support the development of additional material (collateral or case studies) that support the overall value proposition of "intelligent and fact based" marketing.
· Consult clients and prospects on how to apply product implementation and optimization best practices to achieve growth.
· Conducts in-person and phone training throughout the year for strategic services and solutions offered by Harland Clarke Marketing Services.
· Other duties as assigned by management.
· This position is very close to the work that results in important client deliverables, this individual will be responsible for monitoring accuracy and quality of a variety of analytical deliverables that are produced by themselves as well as others within the Analytics and Business Intelligence team.
Performance Metrics:
· Number of individual clients under management
· Acceptance of analytical services products and deliverables by our client and prospects
· Increase in marketing services customer wallet share
· Success of new marketing services products and product enhancements
· Number of new client references
· Number of Stratics related case studies
· Measurement/reporting standardization
Communication Contacts Required:
· Works closely with marketing services counterparts (e.g., Director of Product Marketing and Strategy positions) to increase market share in the analytical marketing services space and ultimately Marketing Services revenue and growth. To do so, they will have to collaborate closely with marketing, strategists and creative teams to define and execute growth plans and deliver product messages.
· Work closely with the sales force to ensure that marketing services products are understood and accurately and frequently communicated. Some travel will be required.
Qualifications
Education Knowledge Required:
· Bachelor’s Degree in Computer Science, Quantitative Analysis, Mathematics or Marketing preferred
· Advanced degree highly preferred
· Minimum of 3 years’ experience working with clients interpreting information gained through data manipulation with the SAS system
· Knowledge of Knowledge Seeker software to create and support client deliverables
· Knowledge of Alteryx software to create and support client deliverables
· Minimum 5 years in marketing services or direct marketing
· Minimum of five years in marketing analytics
Experience / Skills / Abilities Required:
· Knowledge of direct marketing
· Knowledge of analytical marketing products
· Knowledge of marketing consulting
· Knowledge of technical architecture
· Knowledge of economic analysis and modeling
· Knowledge of the sales, marketing, customer service, and finance functions
· Knowledge of financial services, especially banking, and printing industries
· Knowledge of Harland Clarke organization
· Knowledge of geo-demographic targeting
· Strategic thinking and problem solving skills
· Diagnostic and iterative mindset
· Analytical skills
· Communication and interpersonal skills
· Organizational and management skills
· Independence and self-reliance
· Desire to be part of a team of knowledge workers
· Business acumen
Harland Clarke Holdings Corp. to include its subsidiary and affiliated companies (Harland Clarke, Scantron, Checks in the Mail, SubscriberMail) is an equal opportunity employer. Qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, handicap or disability (physical or mental), Vietnam-era or disabled veteran status, and other factors protected by state and local laws.