Assistant Marketing Manager – Analytics recruitment
The purpose of the position is to provide web analytics for the Digital Marketing element of the Marketing Delivery Effectiveness. This position will provide the client with customer insight and analytics capability to enable the digital platform to meet both customer and commercial needs.
The candidate will be required to show knowledge of working with 3rd party streams such as Google analytics, as well as understanding of web and mobile analytics including customer segmentation, multi-variant analysis, search campaign analysis, and path analysis.
You will be required to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment with strict deadlines.
The successful candidate will also be the champion of customer interactions across the digital landscape, turning insight into commercially viable recommendations for the future development of the digital channel. Also lead analysis of core data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.
If you would like to apply for this role or find out more, please apply online or contact Hannah Baker at Robert Walters on 020 7509 8758 or hannah.baker@robertwalters.com quoting the reference (Job Ref) BHG/1558930