Associate Brand Marketing Manager
Job Details
Overall, the position of Associate Product Marketing Manager, Consoles/Peripherals is expected to partner with the organization to:
Resposibilities:
Assist with the brand management of the console and peripherals businesses in all areas to include:
- Assist with the brand management of PS3, PlayStation Move, PS2, and related peripherals sales in North America, to meet corporate unit and revenue targets.
- Assist with the development and implementation of target audience analysis, strategic positioning, key messaging, and tactical marketing plans.
- Must have a keen sense of market dynamics, be able to spot opportunities, understand consumer demands and react accordingly. Must be able to utilize research and other inputs to make firm business decisions.
- Work with cross-functional teams to plan and develop marketing communications, advertising, promotional and PR programs to enhance sales of console product(s). This will include consulting with management and working directly with various agencies in strategic planning, creative execution and media planning.
- Lead the brand management efforts for the PlayStation 2 console, inclusive of bundle recommendations, sales forecasting and co-marketing opportunities.
- Manage brand research efforts, including qualitative and quantitative analysis, to identify and define consumer needs, target audience segmentation, product positioning, key messaging, as well as monitor competitive activity. Must understand and investigate market trends.
- Lead all brand educational efforts, with particular emphasis on retail and advertising initiatives.
- Assist with tactical creative direction for packaging, point of purchase and sales collateral design and production
- Monitor all competitive activity and provide recommendations on strategic/tactical response.
- Manage manual development process with IDD on select peripheral products.
- Analyze licensing opportunities and provide marketing guidance, product development approvals and vendor support.
- Work closely with Product Marketing Manager and Brand Marketing team to determine forecasts, trends and needs.
- Interface with Product Marketing Manager and matrix cross-functional teams to ensure products meet corporate business plan goals.
- Bachelor's degree or equivalent
- Excellent communication/organizational skills
- At least 3 years of Product Management or Product Marketing with in consumer brands.
- Master's degree preferred
- High tech and gaming knowledge/experience a plus
Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation® growing and thriving in the United States, Canada and Latin America. Based in Foster City, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc.
It is SCEA's policy to provide equal employment opportunity for all applicants and employees. SCEA does not unlawfully discriminate on the basis of race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law. SCEA also makes reasonable accommodations for disabled applicants and employees.
Additional Information:
- Travel Percentage: 10%
