Associate Director, Business Development recruitment

Principal Duties:

Strategic Market Analysis

Evaluate and prioritize target markets and segments in Asia to help meet the firm’s growth plans in the region
Develop priority target client lists in attractive segments
Gather intelligence on key competitors in Asia and determine tailored positioning vis a vis these competitors
Identify areas where C|A's marketing approach, service options and pricing may need to be customized to better meet the needs of our Asia-Pacific client base and/or to improve C|A's competitive positioning in Asia-Pacific

Marketing and New Business Development

Field and screen prospective client calls to determine fit for CA. Attend selected prospective client meetings as a representative of Cambridge Associates
Track prospect activities and provide bi-weekly updates to management
Assist in the development and refinement of Asia-specific content for our marketing materials. Materials include presentation templates, letters and proposals to prospective clients, Requests for Proposals, and brochures
Work with consultants to tailor presentations, determine appropriate service/pricing approach as well as coaching consultants on how to be most effective in their presentation (i.e., key selling points against the known competitors)
Oversee the RFP and proposal process in Asia, leveraging staff in the office
Track win-loss statistics and evaluate effectiveness of efforts
Devise and implement specific marketing programs and strategies for acquiring new clients in Asia, including leveraging of US executive visits in the region (events, prospect visits, etc.)
Assist CRM in the execution of retention and development activities with existing clients

PR and Brand Awareness

Identify opportunities to raise CA profile and brand awareness in Asia. This would include identifying and securing speaking roles at key conferences and identifying PR opportunities (e.g., press releases, by-lined articles, Op-Ed, blogs, etc) and coordinate with outside PR firm (currently Sommerfield communications) and CA experts
Provide input into the Asia media list to make sure complete and up to date

Client Relationship Management

Analyze trend data to evaluate needs of clients as well as product development areas for the firm
Participate in semi-annual meetings with consultants (“client reviews”) to discuss to their client relationships (risk status, staffing needs, organizational changes, investment activities)
Identify and monitor clients that are at risk of terminating their relationship with Cambridge Associates
Prioritize relationship management activities and develop process to ensure that follow-up activities are completed
Participate in client outreach program (client surveys, calls, on-site and firm visits) with Cambridge Associates senior management, consultant team, or other firm representatives
Communicate with the client consulting teams all client feedback and any specialized projects in response to client inquiries and interests
Inform and partner with consultant training program

Qualifications:

Knowledge of institutional investment marketplace and investment management principles
5-10 years prior Marketing or New Business Development and client relations experience
Strong strategic thinking and analytical skills
Very strong communication skills with demonstrated writing skills
Ability to professionally represent Cambridge Associates externally
Ability to work on multiple projects simultaneously and to prioritize responsibilities
Ability to work in a team-oriented environment
Asian business language capability a plus
BA/BS required. MBA or CFA a plus

Qualified candidates may apply using the following link:

https://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=CAMBRIDGEASSOCIATEScws=5rid=1067

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