Associate Director, Integrated Communications Job in Oakland, California Us
As a member of the Northern California Region Corporate Communications Leadership team, is responsible for leading integrated communication planning and key initiatives in conjunction with Regional Leadership, Service Areas, TPMG Regional Health Education, National Brand Strategy, Member/Marketing Communications and other key stakeholders. This includes brand consultation/communications, leadership positioning and communications, digital communications and social media.
Essential Functions:
- Collaborates with peers in Brand Strategy, Communications, and Public Relations, (including media relations and PR staff, internal communicators, and regional communications staff), and National Marketing and Brand Advertising, (including, business marketing, member marketing, brand advertising, brand creative, brand strategy, event services, internet web capability and regional communications staff), to successfully define, package, and deliver communications programs.
- Develops and implements integrated communications plans and tactics to fulfill the strategic and operational goals and objectives of the overall communication program in order to support the client's objectives and deliver, promote and protect the organization's brand and reputation.
- Builds case studies for regional integrated communications programs that include overview of integrated communications planning, research, testimonials, creative samples, metric analysis to provide overview of the benefits and return on engagement for integrated programs.
- Provides ongoing consulting with regional communications teams and team leaders, including regular one-on-one meetings, daily team meetings, and occasional onsite meetings.
- Provides communications consulting to senior-level clients (Regional President, TPMG CEO and Associate Medical Director, NCRLT) on internal and external communications.
- Consulting activity will vary from verbal communications or advice on communications issues to providing customized communications plans and materials.
Qualifications:
Basic Qualifications:
- Minimum 10 years of experience in corporate communications environment, including two years of supervisory and/or major project leadership experience.
- Recent experience in planning and implementing complex internal communications plans and projects for a large, complex organization, with track record of increasing responsibility.
- Proven experience with organizational change, corporate reputation management, internal brand reinforcement, and stakeholder engagement.
- Marketing and advertising experience preferred.
- Agency experience preferred.
- Demonstrated experience on cross-functional, integrated (internal/external) efforts.
- Bachelor's degree in journalism, English, public relations or related field or related experience required.
- Master's degree preferred.
- Professional-level writing and editing skills for Web and traditional media.
- Demonstrated excellence in directly supporting senior executives in large organizations and influencing their approach to communications.
- Demonstrated excellence in working collaboratively in a team setting.
- Able to respond to emerging issues and crises.
- Strong project management skills.