Associate Marketing Manager
Associate Marketing Manager - Merrell
To deliver value behind the $6million we invest with our wholesale partners within the US market.
Manage the execution of the marketing plan for the Merrell footwear business within the US market.
- Lead and execute the Marketing Strategy for the US wholesale footwear business that targets return on investment.
- Lead the Marketing Specialist to develop the Independent tool box that will be used by reps to drive sell through at retail and measure the effectiveness of these efforts.
- Lead Major accounts and work with sales managers to deliver a strong return on co-op dollars.
- Work with the sales team and tech rep function to deliver value behind in-store promotions and activities that are run with our retailers. Ensure that the primary goal of these activities is to build awareness and sales of Merrell within the wholesale channel.
- Initially manage one to two direct reports whose responsibilities will include the development of point of sale materials and their execution, the development and execution of shop in shop programs, oversee the management of the customer marketing budget, ensuring the consistent and favorable use of imagery, equity marks and brand positioning by retail partners.
- Communicate US marketing plans that build consideration of the Merrell brand and new products.
- Work with the consumer and product marketing teams for footwear to execute the seasonal and product stories at a retailer level (majors, independents and owned retail)
- Work with the tech rep manager and team to ensure they have the tools, programs, brand understanding to successfully build Merrell awareness and consideration.
- Bachelor's degree or equivalent; MBA preferred
- Strong experience of working with retailers in a sales, customer marketing or traditional marketing capacity. Preference shown to candidates with a combined sales and retail marketing or visual merchandising experience.
- Strong personal connections with Outdoor activities.
- A natural team leader and team player.
- Ability to establish and maintain effective working relationships both internally and externally.
- Good oral and written communication skills. Influencing skills required.
- Ability to multi-task, combining strategy and execution. A willingness to step in to get the job done.
- Proficiency with personal computers.
- A track record of effectively working to a budget and measuring results.
- Ability and willingness to travel extensively throughout the US.
If interested, please apply online at http://track.tmpservice.com/ApplyClick.aspx?id=1304348-1789-3472
April 28, 2011
• Tags: Associate Marketing Manager, Merrell Job in Rockford 49351, Michigan Us • Posted in: General