Bank Marketing Analyst Job in Bloomington 61701, Illinois US
WHY STATE FARM?
Our commitment to customers makes us the No. 1 insurer of cars and homes in the United States and an insurance leader in Canada.
The same commitment to our workforce is how we got here and how we stay here. Our 90-year track record highlights State Farm as an employer of choice committed to providing career opportunities that last a lifetime.
From diverse backgrounds and talent, to meaningful work and comprehensive benefits, “Like a good neighbor…” isn’t just a slogan. It’s who we are and how we do business.
WHAT ARE THE DUTIES AND RESPONSIBILITIES OF THIS POSITION?
- Responsible for development and implementation of marketing programs or projects that support organizational marketing objectives
- Works individually or within a team to analyze market conditions, develop marketing forecasts, estimate costs, conduct marketing tests, etc
- Plans, creates and/or produces marketing communications and/or promotional materials to implement marketing projects and programs
- Coordinates and develops communication strategies and messages for customer audience
- Develops applications from customer profiling, segmentation, geographic analysis, customer retention and customer acquisition methodologies
- Collects and analyzes data to identify market trends and potentials, user biases and preferences, etc
WHAT KNOWLEDGE AND SKILLS ARE NEEDED TO BE SUCCESSFUL IN THIS POSITION?
- Understands and can navigate the organization by knowing who, how, and when to contact specific stakeholders
- Previous project management experience helpful
- Familiarity with company products/services and marketing strategies
ITEMS OF NOTE
- Job often requires travel, by driving a motor vehicle and/or via commercial transportation to field office, conventions, and industry meetings
- May work irregular hours due to deadlines
ADDITIONAL INFORMATION
- The individual selected for this position will be a highly engage employee who wishes to using their MARKETING RESEARCH, ANALYSIS, AND STRATEGY DEVELOPMENT SKILLS to enhanced the marketing efforts of the Bank Division of State Farm Insurance.
- Conduct analysis on research data, understand customers' perceptions and behaviors, and make recommendations on marketing of bank products at the executive level.
- Monitor the competitive landscape and marketing activities in the banking industry.
- Analyze market conditions, develop marketing forecasts, estimate costs, conduct marketing tests, etc.
- Develop marketing strategies for State Farm Bank which will drive sales volume, increase market share and profitability.
- Provide marketing analysis and strategy to the Enterprise Marketing Strategy Team on behalf of the Bank Division.
BENEFITS: TOTAL REWARDS
Our Total Rewards benefits package includes:
- Competitive starting salary
- Annual merit reviews
- Annual bonus potential
You may also be eligible to participate in Medical, Dental, Life and Disability Insurance, Vision, 401(K) Plan (Savings Thrift in Canada), Credit Union, a fully funded retirement pension plan, and more.
State Farm Insurance is an equal opportunity employer.
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