Benefit Cosmetics: E-Commerce Marketing Manager Job in San Francisco 94104, California Us
Summary:
The Ecommerce Marketing Manager will be focused on managing programs that drive brand awareness, customer outreach, customer acquisition, and customer retention for the BenefitCosmetics.com site.
The Ecommerce Marketing Manager will manage and produce Benefit’s email programs, as well as drive Benefit’s online marketing programs (including, but not limited to, paid search, affiliate and comparison shopping engines, display media). This individual will be the primary day-to-day contact for our digital advertising vendors.
Essential duties and requirements:
· Email Programs Promotions
o Lead the planning and execution of our email marketing calendar, and recommend content and concepts that will engage and educate our email list.
o Project manage all email development, reviews, edits, and approvals to meet established marketing calendar schedule and deliver highly effective emails to our fans and customers.
o Manage relationships with other departments (Boutiques, Brow Bars, Marketing, International Markets) for whom we send emails or create email assets, in order to understand their goals, make recommendations, and traffic manage assets and sends.
o Execute an increasing number of relevant, targeted emails based on demographic and behavioral information, including working on technical integration with our email service provider and other vendors as needed.
o Evaluate the performance of all email sends, including the impact of promotional offers, and help us evolve both our metrics and our performance and effectiveness. Establish standard metrics and performance assessment practices, advocate for the best practices with our team.
o Proactively recommend and oversee programs to attract and acquire qualified new subscribers to join our house email list. Options may include special refer-a-friend programs, contests and co-promotions, opt-in invitations, and updating other communications to include strong calls-to-action to subscribe.
o Manage the relationship with our email service provider.
· Search Engines Online Advertising
o Oversee our paid search advertising campaigns to improve the performance and relevance of our spends.
o Manage the relationship with our paid search vendor to drive efficiency and the performance of our paid search ad programs.
o Communicate all new product launches, supply and review product copy and creative, and communicate upcoming promotions to drive effective campaigns.
o Manage our metrics for performance of this spend and make recommendations on new markets to reach, changes to the program, as well as shifts in advertising spends.
o Research and recommend appropriate tests for online advertising, oversee performance and make spend recommendations based on return on investment.
o Project manage asset development for any new advertising efforts.
· Affiliates Comparison Shopping
o Manage our programs with organizations that drive referral sales to our site, namely affiliates and comparison shopping engines.
o Provide content, assets, and updates to these partners, notify them of promotional offers.
o Review performance and make recommendations about spend based on effectiveness of these programs.
· Dashboards
o Manage email and digital advertising dashboards and scorecards that help us evaluate the effectiveness of all our digital outreach programs.
o Report on results and make recommendations to help grow brand awareness and sales.
Qualifications:
- 3+ years previous experience managing digital marketing programs, preferably in an ecommerce environment or for a major transactional site.
- Must have strong domain experience in CRM/email strategy, search engine marketing, or digital advertising.
- Strong understanding of digital marketing techniques with intuitive grasp of customer and a drive to reach and satisfy customers.
- Must have strong Excel skills and experience in reporting and analytics to drive recommendations and continually tune program performance.
- Experience in the cosmetics and/or consumer packaged goods industry a plus. (Digital agency experience working on a wide range of programs and varied clients also acceptable.)
- Meticulous/thorough with details and incredibly organized and proactive.
- The ability to work independently and drive schedules and dates, as well as a facility for working on highly collaborative projects.
- Ability to work well across the organization and with 3rd parties.
- Ability to communicate clearly both verbally and in writing.
- Strong ability to multitask and prioritize in a busy work environment.
- Strong aesthetic sense and the ability to collaborate closely with Creatives.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the basic functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these basic functions.
Working conditions and environment:
Must have the ability to adapt well in fast-paced and continuously growing working environment and integrate into an already established accounting team.