Bilingual English/Mandarin Marketing Manager recruitment

Silu.com combines news and information on associations, events, people, business and jobs for Chinese professionals and Western Chinaphiles around the world together with information on cities and companies in Greater China that are providing the best career opportunities for skilled professionals.

Located in our San Francisco office and working with Silu’s senior management in Europe Asia, the Marketing Manager U.S. will be responsible for putting together and executing the strategy for growing our online community, engagement activity and building our partner network in the U.S., including sponsorship and community-related events.

Responsibilities:

You will have responsibility for both the strategy and execution to i) lead our Marketing Community activities in support of our community in the Bay Area/U.S. West Coast and ii) to build and manage a marketing team to execute the strategy.

Ø   User growth and engagement: grow our online community of subscribers/users – primarily through a mix of online campaign initiatives and offline promotion. Planning managing of traffic driving marketing campaigns with partner network (online and offline)

Ø   Partner management: day to day development and management of relationships with Silu’s partners such as China-focused professional and trade associations.

Ø   Event management: propose, assess, plan and execute partner-related events and Silu’s own events; identify opportunities for event sponsorship by Silu, constantly seek to develop innovative ideas for events and activities the site could support or run to maximise strategic/PR value.

Ø   Team management: Build and manage a small marketing team for marketing, events and community support activity.

Ø   Management reporting: Running and analysis of weekly and monthly reports to track user engagement and partner network progress.

Skills required

• Fluent in English and Mandarin

• At least 5 years experience in Marketing covering the areas of online, events and partnership Marketing

• Familiarity/ease in an online community environment

• Degree educated or equivalent work experience

•  Ability to successfully manage, lead, motivate and engage Client Services/marketing/events team

• Assertive and proactive

• Good problem solving skills

• Excellent attention to detail and well organized

• Excellent verbal and written communication skills and the ability to work well in a remote environment

• Knowledge of MS Office products (intermediate Excel skills)