Brand Manager Job in Minneapolis 55413, Minnesota Us
· Liaise with sales management and key suppliers to plan, execute, and follow-through on promotional events hosted at on/off-premise accounts.
· Carry out innovative campaigns and approaches resulting in successful events designed to garner brand awareness among consumers and support supplier sales objectives.
· Create and foster relationships among sales teams, key on/off premise accounts, and supplier representatives.
· Partner with sales teams to ensure event effectiveness ties in to local sales goals.
· Prepare and perform post event analyses to assess the success and value of the event and the ROI in terms of generating visibility in the market and showcasing the characteristics of the specific product being promoted.
· Conduct market research and recommend cross-promotional/marketing opportunities for the specific brands and supplier communities.
· Identify market trends and developments in product categories, geographic regions and among on/off premise account base, so you are at the forefront when compared to the competition.
· Ensure proper display and communication of the product via the inclusion of marketing/collateral materials, product sampling, and visibility of product at the event itself.
· Execute a high volume of quality events and show the success via introducing new consumers to the product, developing partnerships in the market, acquiring press coverage for events hosted, and ultimately driving increased distribution for sales teams.
· Work flexible hours which include early morning (i.e. 4:00 a.m - 6:00 a.m. start times), evenings, and/or weekends. Overnight travel as required. Additional hours required during the peak season of October, November and December and in accordance with the event schedule.
· Perform other work related duties and special projects as assigned.