Brand Marketing & Public Relations Manager Job in Gainesville 32606, Florida US

Brand Marketing Public Relations Manager

Well established, rapidly expanding Gainesville-based national/international marketer of organic supplements is looking to hire an intelligent and capable person to its Marketing PR team. The ideal candidate will be expected to perform a key role in all phases of the brand marketing and public relations aspect of multi-product brands. An energetic, professional “Can Do” attitude is essential.

 

Main Job Tasks and Responsibilities:
Assume responsibility for all brand marketing and communication functions:

§         Assist in developing company marketing strategies and overall media plan

§         Manage and execute media plan including public relations, print advertising strategies, online advertising, social media, consumer promotions, and all other aspects of marketing

§         Develop and execute public relations plans and activities, identify media opportunities, manage press release, articles and company news distribution

§         Cultivate relationships with members of the media (print and online); develop and maintain targeted media contact list

§         Provide regular analysis and reports on public relations activities and coverage as well as sales and marketing reports

§         Increase brand awareness and equity by developing and executing targeted consumer marketing programs

§         Lead new product launches from inception to completion

§         Develop and track all marketing initiatives for existing and new product lines

§         Lead packaging design and creation for new products and evolution of existing products

§         Meeting all timelines on product launches and ongoing marketing initiatives

§         Responsible for development and copy of all sales, marketing and press kit materials

§         Manage vendors, including but not limited to design and public relations firms

§         Manage website, including design, content and ongoing updates for current and new products and initiatives

§         Conduct market research and analysis for trends and opportunities

§         Develop and manage specific expense budgets for each initiative and for overall marketing function

Education and Experience

§         3+ years experience in nutritional, food supplement, pharmaceutical or related industry desirable

§         Solid consumer package goods experience and natural products industry a plus

§         Public relations, business or marketing-related degree, or equivalent professional qualification 

§         Experience in all aspects of developing and maintaining communications strategies

§         Technical public relations and marketing skills

§         Experience with relevant software applications – Excel, Word, Powerpoint, Outlook