Campaign Analyst recruitment

Campaign Analyst

ASA Recruitment's client, a global Financial Services company based in the centre of Edinburgh, is looking for a highly ambitious person to join their growing CRVM team.
Reporting to the Head of Customer Analytics, the main purpose of this role is to provide customer data for marketing campaigns for the UK business.

Key Responsibilities and Technical Criteria Required:

- Support the Retail and Corporate teams in understanding the addressable market base, providing counts for potential marketing campaigns.
- Recommend which customers should be included within specific campaigns.
- Deliver customer lists for marketing campaigns to agreed specifications.
- Evaluate the effectiveness of campaigns and make recommendations on future campaigns dependant on specific metrics e.g response rates, ROI etc.
- Support marketing research activities by providing customer details to research agencies.
- The Marketing database is maintained effectively to ensure a stable and robust operating environment.
- Data quality is managed and improved through adding appropriate data and by identifying weaknesses in the data held within the mainframe systems which impact upon the marketing database.
- Ensure that local and role specific Treating Customer Fairly requirements are met in line with your key outputs

Qualifications / Experience:

Essential:
·Campaign data creation experience essential.
·Experience in working with large volumes of customer data.
·Managing several projects at the same time.
·Database and spreadsheet knowledge.
·Attention to detail.
·Highly numerate.
·Educated to degree level or able to demonstrate similar level though experience
·Understanding of the Financial Services industry.
·Excellent communication skills.

Desirable:

·A relevant Marketing qualification would be advantageous.
·Programming skills and SAS knowledge where appropriate.
·Good knowledge of external contacts within the Direct Marketing industry would be an advantage.
·Experience of formal evaluation of campaigns would be an advantage.

A great career path lies ahead for the successful candidate as well as a fantastic financial package.