Campaign Planning and Analytics Manager – 6 month contract recruitment
You’ll bring the passion. We’ll provide the customers.
The Tesco brand comes with a well-founded ethos of customer service, but Tesco Bank is here to offer something more: a fresh approach to the personal finance market. A growing customer base comes with a growing ambition for more – and our marketing team is growing too, offering the chance for experienced and dedicated professionals to make a lasting mark on a business that’s set to change the face of banking.
This role is to:
To build and manage a robust system for capturing and analysing trends and patterns in marketing spend and media mix across Tesco Bank products.
To do this you will:
- Collate marketing intelligence, identify trends and patterns across forecast and actual spend, sales, media, CPA and ROI for management reports
- Lead a robust and sustainable post-implementation review process for campaigns and associated reporting
- Manage, report and analyse the central marketing budget spend to ensure transparency, efficiency and effectiveness
- Lead and coach the team, specifically overseeing and giving guidance on campaign planning, marketing processes and the eMARC system.
Experience required:
- Budget Management
- Budget Analysis
- Trend Analysis
- Project Management
A role with us comes with challenge and reward in equal measure. So, while broad responsibility comes with a broader impact, you’ll need more than ability – you’ll need to share our attitude of achievement. For us, it’s simple. Bring the focus that your role demands and we’ll help you build a career shaped by success.