Campaign Professional Job in Plano, Texas US
Job Description
Title: Campaign Professional (CP)
Organization: Campaign Services
Primary Location: Plano, Texas
Classification: Full Time, Non-Exempt
Online reputation management is crucial for small businesses now that 86% of online consumers consult local reviews before they buy. With the number of local online reviews reaching a staggering 12 million on Yelp alone, it’s no wonder SMBs need help managing it all. At ReachLocal, that’s just one part of what we do.
Job Summary:
ReachLocal.com is looking for an analytical, customer service-minded individual with the ability to effectively gather, analyze, and report internet advertising data to clients and the sales team. The CP makes educated adjustments to internet advertising campaigns to improve performance while meeting the requirements set forth by clients. The ideal candidate can quickly grasp new technologies and concepts in an unstructured, fast-paced work environment.
Competencies:
· Communication
o Skilled in providing simplified explanations to complex or complicated concepts
o Outstanding written communication and verbal skills
o Understanding and ability to strategically communicate the fundamentals and practices of traditional and non-traditions forms of media
· Technical Skills
o Proficient use of Microsoft Office applications including Microsoft Word and Excel
o Experienced in navigation of major internet advertising interfaces including, but not limited to Google, Bing, and Facebook
· Quantitative Analytical Skills
o Able to use return-on-investment (ROI) as a decision making tool and provide analysis of relevant performance data to determine go-forward actions
o Use applied knowledge, available evidence, logical means and processes to investigate and resolve problems with a high degree of accuracy
Job Skills Responsibilities:
The candidate must be flexible and be able to multitask across a variety of job duties, including:
· Retention of client advertising accounts through review of campaign set up, active campaign management and execution of consistent customer service
· Management and analysis of internet advertising campaigns to satisfy client expectations for various performance metrics such as high click-through rate and low cost per click
· Rapport building and the fostering of relationships with clients through timely follow up and communication in order to increase retention of accounts
· Delivery of education to clients on campaign performance and return on investment received
· Provide instruction to Internet Marketing Consultants on platform navigation and campaign analysis/performance
· Troubleshooting performance issues using internet advertising best practices while creating new, innovative solutions to technical issues
· Incorporate constantly evolving technology, processes, and publisher guidelines into daily routine of campaign evaluation
· Ensure advertising campaigns correlate with advertiser’s other forms of marketing
Qualifications:
· Bachelor’s Degree in General Business, Marketing, Advertising, Public Relations, Journalism or English.
· 2+ Years Experience in Marketing, Advertising, Public Relations, Sales, Customer Service or related field
About ReachLocal
Founded in 2004, ReachLocal is a public U.S. corporation (NASDAQ: RLOC) and is the leading provider of online marketing solutions designed specifically for local businesses. A pioneer in local online marketing, ReachLocal was named the No. 1 Fastest Growing Company in North America on the Deloitte Technology Fast 500™. Headquartered in Woodland Hills, California, ReachLocal has over 1,000 employees operating in more than 40 offices in the United States, Australia, Canada, Japan and the United Kingdom.
ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.