Channel Marketing Manager, Amazon Product Ads Job in Seattle, Washington US
Channel Marketing Manager, Amazon Product Ads
Amazon Product Ads is looking for a smart, driven and creative channel marketing manager to own advertiser acquisition via third party solution providers and paid channels. You will own and build relationships with third party solution providers that support Product Ads advertisers to drive referrals and revenue. You will also manage paid channel marketing initiatives, including SEM, Email, Events, and Display Advertising. In the process, you will work closely with direct sales leadership to drive adoption with strategically important advertiser segments. You will be technically savvy and capable of working on integration between third parties with Amazon platforms. Your attention to detail and metrics will allow you to identify the most promising opportunities and accurately measure ROI. You have experience with developing and implementing go-to-market strategies and your creativity enables you to overcome hurdles which may block other people. Product Ads is a strategic start-up business unit with support and interest from business units across the company as well as Amazon?s top management. We are a motivated, collaborative and fun-loving team building a high growth business. We are entrepreneurial and have a bias for action and a broad mandate to experiment and innovate, along with the resources required to do so. This role is an opportunity to make a significant impact on the future vision for Amazon.com. Learn more about Product Ads at http://productads.amazon.com Key Responsibilities Deliver on aggressive advertiser acquisition goals via solution provider referrals and paid marketing campaigns. Manage existing third party provider partnerships to drive advertiser acquisition and revenue. Identify and prioritize new partnerships based on advertiser acquisition potential and implement scalable, low-cost campaigns to drive advertiser awareness and action. Manage our paid channel marketing plan (SEM, Email, Events, and Display Advertising), including goals, publishers, creative, A/B testing, targeting, and measurement. Manage relationships with agencies and outside vendors that support paid channel marketing initiatives. Establish metrics, reporting, processes and procedures to support your business. Work with technical and business teams to deliver projects that improve our ability to add advertisers. Build out launch processes for new products