Channel Marketing Manager Sr

Honeywell International is a $36 billion diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Based in Morris Township, N.J., Honeywell’s shares are traded on the New York, London and Chicago Stock Exchanges. For additional information, please visit www.honeywell.com .

The company is committed to providing quality products, integrated system solutions and services to customers around the world. Honeywell products touch the lives of most people everyday, whether you’re flying on a plane, driving a car, heating or cooling a home, furnishing an apartment, taking medication for an illness or playing a sport.

Honeywell Life Safety (HLS) is a strategic business unit in Automation and Control Solutions (ACS). HLS innovates to protect and save lives worldwide everyday. It is a global leader in many growing industries, including commercial fire systems, smoke and gas detection, personal protective equipment (PPE), and home and hospital patient monitoring. Its quality products, integrated system solutions, and services make life safer, more comfortable, more secure, and more productive in every corner of our world. ARE YOU A SR CHANNEL MARKETING MANAGER WITH DIRECT FOCUS IN CONSTRUCTION MARKET SEGMENTS AND ARE READY FOR AN EXCITING CHALLENGE????? THEN WE HAVE A POSITION FOR YOU!!! Ideal candidate preferred near Smithfield, RI but chosen qualified candidate can live near a major airport as well.Responsibilities include: • Ownership of the development of a 5 year Strategic Plan (STRAP) for the construction end user segment and translation into the annual marketing plan as well as owning the construction growth driver for the business • Definition of Construction market segment objectives and strategies consistent with STRAP and Global Product Lines Roadmap for US, Canada and Latin America. • Develop construction market segmentation model with the objective of understanding unique customer needs within the segments • Development of targeted marketing programs to deliver value through sales team and distribution to end users (in collaboration with Global Product Lines and Marcom) • Drive construction segment activities such as new product launches, partner programs, targeted collateral pieces that offer targeted solutions and promote specific value propositions. Also promote existing partner programs with key contractors to help generate growth with the participants. Collaborate closely with product line leaders, regional Marcom and sales to ensure successful execution • Provide knowledge and thought leadership on construction CTQ and value proposition while acting as key stakeholder to assure alignment with Global Product Lines NPI priorities and product roadmap • Identification of potential partners, and/or new channel opportunities to maximize pull strategy efforts • Develop a specific construction communication plan including e-newsletter, end user advisory council, adapted Social media strategy • Work closely with construction trade associations to identify potential cross-marketing activities. Also represent GSP in key trade associations • VOC with distributers and end users to confirm opportunities to meet end user needs that have not been met by competitors or new needs, identify gaps in our current offering and monitor competitive activities in construction. Also introduce regular survey activities for continuous improvement of strategy • Work closely with Marcom to ensure web strategies and on-line tools meet needs of vertical • Work with broader Honeywell businesses to develop the 'One Honeywell' strategy for construction in particular with HBS and HPS and maximize synergy opportunities • Work with training org to optimize End User Segment Training programs (how to sell in construction programs for sales team and end user training programs) • Recommend and attend End User Segment specific trade shows. Also own the development of specific end user activities around trade shows, working closely with Marcom and sales for the execution • Monitor changes to regulations and compliance requirements across the Americas and devising approaches to communicate and educate sales, distributors and the end user community on impacts. • Develop processes to gather and communicate appropriate competitive intelligence and regulatory updates to drive strategy development and educate the field on marketplace dynamics. Introduce regular communication forums with internal stakeholders such as webinars, educational training and construction e-newsletter • Tracking metrics/return on investment for all End User Segment initiatives, including evaluation of program performance, and recommendations for continuous improvement. Work with distribution on obtaining POS data to measure our performance in the construction vertical and develop process to communicate metrics to executive team

BASIC QUALIFICATIONS
 
• Bachelor’s Degree in a related and/or technical field • 7+ years experience within the construction vertical market • 7+ years experience in Strategic Marketing and Voice of Customer.
 
PREFERRED QUALIFICATIONS
:
• MBA • Knowledge of market segmentation process • Experience leading all stages of the strategic partnerships process including Strategy Development, Opportunity Identification, Partner Selection and Project Management • Demonstrated ability to gather and synthesize data, and to drive innovative thinking into the business • Global thinker • Strong competitive market and trend analysis experience • Self starter, results driven and able to operate effectively in an entrepreneurial culture • Ability to influence others • Strong presentation skills • Proficient in Microsoft Office products especially Outlook, Excel, Word, PowerPoint • Prior experience with Salesforce.com desirable
 
As an Equal Opportunity Employer, Honeywell is committed to a diverse workforce.
 

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