Chief Marketing Officer (Vietnam) recruitment

The CMO will be based in their Ho Chi Minh City office, and have responsibility for planning, staffing and implementing all areas of marketing, including e-commerce, sales, customer experience, public policy, media relations, promotion, web and electronic services and the corporate programs of the company including all online products and services..

-     Create, manage, coordinate and execute the overall marketing strategy and drive the day-to-day execution of tactical plans. Manage the overall marketing budget.

-     Lead and manage the marketing management and research teams to achieve targeted results and ensure timely execution of marketing tactics and programs.

-     Develop criteria to measure efficiency and effectiveness of all marketing activity. Identify, interpret and capitalize on insights generated. Develop and prepare effective communication on marketing performance for senior management team and directors.

-     Oversee market research and analysis of the competition to understand market development, consumer preferences and determine company competitiveness.

You must have:

-     Senior digital marketer with extensive experience in online performance marketing.

-     Ability to articulate a coherent, comprehensive marketing vision and strategy, partnered with a ‘hands-on’ execution style.

-     Deep analytical experience and the ability to dig deep into data and lead from a numbers-driven perspective. Capable of deriving actionable insights from all aspects of marketing activity (social media, web analytics tools, SEM, SEO and email marketing).

-     Proven ability to build and maintain a high performance team culture through various performance management methods.

-     An excellent change agent and project manager, capable of delivering multiple simultaneous projects successfully within a rapidly changing early stage company.

Strong communication skills and excellent English, presentation and formal skills are required aswell.

Excellent chance for someone already in Ho Chi Minh City or a Senior candidate looking for a step up into a Senior role within a Fast growing and exciting E-Commerce business ?

Due to volume - only successful applicants will be contacted

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