Communications / Digital Marketing Manager
Communications / Digital Marketing Manager - Basketball
Athletes hold themselves to high standards. They work hard to sharpen their skills and practice their sport so they can deliver the most precise, well-executed performances they are capable of. Only with that kind of dedication and energy can they succeed. As our Communications / Digital Marketing Manager - Basketball you'll be expected to bring your own MVP performance to the tasks below. Purpose : Develop and manage a communications strategy and plan based on the Global and US brand direction set by the Comms/Digital Director and execute plans across all cross functional and relevant commercial teams Key Accountabilities : Chief liason for the category Business Units, maintaining an in-depth knowledge of and contributing to category business goals and positioning strategy Maintain an in-depth understanding of the category athlete and surrounding culture to ensure relevant consumer insights fuel all marketing elements - this role should be the category expert and evangelist within Brand and Account Marketing! Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market Drive overall integrated Comms planning for key concepts and category initiatives, setting high level Communications goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing and Account Marketing in the development and implementation of campaign strategies and executional plans Manage internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans Drive the media and digital activation strategies and execution Partner with Account Marketing, adidas Retail and adidas eComm to understand and exploit retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements Manage the category brand budgets and influence the direction of co-op budgets behind related initiatives Knowledge Skills and Abilities : Passion for sports Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus Strong understanding of how all the elements in the marketing mix affect consumer motivation Experience developing innovative strategies and strong creative instincts Strong customer-facing abilities; ability to partner and influence Ability to lead and mobilize a cross-functional team without direct management responsibilities Strong project management and planning skills Strong presentation skills and extensive experience in building PPTs Understanding of sporting goods industry and related retail channels a plus Qualifications: BA in marketing, advertising or related field required. Minimum 4 years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency adidas founder, Adi Dassler, was inspired by a single idea when he made his first shoes, at the age of just 20: to provide every athlete with the best footwear for his or her respective discipline. And 85 years later, we have almost 16,000 employees worldwide who put this same passion and commitment to innovation into each concept, component, process and product we produce. Our mission is to be the leading sports brand in the world. At adidas we understand it takes a village to accomplish this mission. adidas provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, sex, national origin, citizenship, creed, age, marital status, sexual orientation, veteran status, mental or physical disability, or any other protected status unrelated to the performance of the work involved. You may have heard us say "Impossible is Nothing" or "Celebrate Originality"; to us, these phrases are more than just words. If you share this same passion then apply today!