Consumer Experience Manager

UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health.

Bring your marketing bravado, and help change the world one bold idea at a time. You can help drive the change that improves the health care system for the benefit of millions.

- Sets team direction, resolves problems and provides guidance to members of own team.

- May oversee work activities of other supervisors.

- Adapts departmental plans and priorities to address business and operational challenges.

- Influences or provides input to forecasting and planning activities.

- Product, service or process decisions are most likely to impact multiple groups of employees and/or customers (internal or external).

 

Primary Responsibilities:
Leads the development of the member engagement strategy for strategic accounts (telephonic, collateral, electronic, in person) consistent with the population health strategy and solution design.

Ensure alignment of member engagement strategy with overall client communication strategy, branding, culture, and solution design.

Consult with clients on a 1:1 level providing strategic recommendations on engagement for their population.

Develops the consumer experience calendar across all consumer engagement modalities tying to the consumer engagement plan.

Direct and coordinate with creative agencies to on strategy, messaging and design to produce needed consumer materials in all mediums. Responsible for QA of all creative content design.

Monitor effectiveness of consumer engagement campaigns and adjusts strategy accordingly.

Ensures communication and training of consumer engagement marketing strategy and consumer experience calendar with all individuals associated with the Customer.

Responsible for successful execution of communication deliverables and tactics.

 

Positions in this function are involved in developing market strategies to support products and drive membership/sales growth. Positions develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets.
- Manages and is accountable for professional employees and/or supervisors.
- Impact of work is most often at the local level.

 

This position can be located in Minnesota or Texas

- Bachelor's Degree
- 7 years people management experience
- 7 years of marketing experience with in a matrix organization
- 7 years experience in a deadline driven environment
- 7 years proficiency in Microsoft office suite including Word, Excel, Outlook and Powerpoint.
- 7 years experience demonstrating organization skills.
- 7 years experience managing and prioritizing several deliverables
- 7 years experience in meeting or exceeding sales promotion/marketing targets.
- 7 years experience influencing and collaborating with others
- Ability to be flexible and work with ambiguity

 

OptumHealth is part of the family of companies that make UnitedHealth Group one of the leaders across most major segments of the US health care system.

OptumHealth helps nearly 60 million Americans live their lives to the fullest by educating them about their symptoms, conditions and treatments; helping them to navigate the system, finance their health care needs and stay on track with their health goals. No other business touches so many lives in such a positive way. And we do it all with every action focused on our shared values of Integrity, Compassion, Relationships, Innovation Performance.

At OptumHealth, you will perform within an innovative culture that's focused on transformational change in the health care system. You will leverage your skills across a diverse and multi-faceted business. And you will make contributions that will have an impact that's greater than you've ever imagined.

Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.

Additional Information:


Apply