Content Manager-Electronics Job in Seattle, Washington US
Content Manager-Electronics
Amazon?s Mobile Electronics business is a rapidly growing category focused on building world class customer experience for customers looking to purchase mobile and portable electronics and the corresponding accessories. The team is seeking an experienced Content Manager to drive and execute demand generation strategies, marketing programs, and customer experience improvements to accelerate growth of the business. The Content Manager will be responsible for developing and executing a comprehensive marketing plan, site merchandising strategy and roadmap and email program. This position requires a candidate who builds marketing strategy from a data-driven perspective and dives deep to do thorough analysis of the various Mobile Electronics customer segments (MP3, Accessories, GPS, and Car Audio/Video). In serving the Amazon customer, this marketing manager will collaborate with Amazon vendor managers who are looking for marketing opportunities to drive their business and Amazon Instock Managers who control inventory. As such, the candidate must be able to edit incoming requests and prioritize work according to the key strategic initiatives for the business. In sum, the Content Manager will work to understand the needs of these customers and then build a recommendation for the marketing messages and channels that will most effectively reach those customers. The Content Manager will also shape the customer experience and website design elements, from detail page to all marketing messages, to ensure that the right voice and high-quality content are maintained. Importantly, the candidate must be able to work at the both a strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing campaigns with site merchandising tools, analyzing traffic data, and solving problems). The successful candidate must be a passionate advocate for the customer and be a quick study of the mobile electronics industry, trends in electronic product convergence. He or she should also be open to future people management opportunities as the team grows. This position also requires close collaboration with technical and business teams within Amazon as well as interaction with external vendors. Therefore, the candidate must have strong interpersonal skills and the ability to influence using data and logical/persuasive argument. This role is a central part of the Mobile Electronics team and will hold a large stake in the day-to-day operations and strategic direction of the business.