Converse, Director, Digital Marketing Job in North Andover, Massachusetts US
Converse, Director, Digital Marketing
Description This senior position will be the brand's digital champion. Not to be thought of as a job about building channel marketing strategies for digital media, but rather an entrepreneurial approach to the entire digital landscape and the opportunities within. As a brand that believes in being useful and communicating with (instead of communicating to), this position requires an understanding of digital behaviors and an innate enthusiasm about the possibilities for connecting and empowering youth. With over 41M fans on Facebook the passion for Converse is unmatched. Through collaboration with our brand's forward thinking digital partners in Europe and Asia, we're looking to unleash that passion with innovative programs, thoughtful strategies and an active pursuit of the creative spirit expressed through digital. On top of that, it's also helpful to know these things: Job Responsibilities Brand Connection: ? Develop programs and methods of engagement that engage our social community in ways that ladder up to our brand conviction of "unleashing the creative spirit" ? Champion a vision for the brand in digital. Encourage experimentation and constant learning. ? Explore ways in which social media can influence multiple parts of the business, including footwear, apparel, and recruiting. ? Work with external teammates (e.g. regional teams, licensees, franchise marketing) to identify opportunities, share learning, distribute assets and employ common behaviors. ? Maximize visibility of branded content. Customer Acquisition for converse.com: ? Collaborate with agency partners and internal stakeholders to drive qualified traffic to converse.com. Evaluate potential of all channels - SEO, display, paid search, affiliates, social, etc. Manage budget in the most efficient and results-oriented ways possible to drive revenue. ? Persuade agency and internal partners to experiment with new technologies and programs to reach our consumer wherever they have digital experiences. ? Monitor monthly program allocations with the Finance team to ensure program budgets are being expended as planned and to the maximum benefit for key selling seasons