CPG~Customer Marketing Manager~ All Channels~ Southern Cinci Job in Cincinnati 45212, Ohio Us
Position ID: LTD-MM-OH
Job Category: Marketing/Product
Type: Full Time, Employee
Salary:
Base salary, good bonus and benefits
Minimum Education: Bachelor's Degree
Customer Marketing Manager~All Channels
Leading Consumer Brands Co
Southern Cincinnati
This position will act as the direct intermediary between field sales and brand marketing to develop and deliver all channel and customer strategies and plans to maximize volume, share and profit while supporting the overall business strategy.
Essential Functions:
Project Management
§ Manage channel/customer specific projects from start to finish by developing time lines and process
§ Generate and distribute customer marketing launch materials
§ Coordinate the communication of new item launches along with brand and trade promotions to the field including samples, item specifications and display requirements
- Manage special projects as assigned
Customer Marketing
- Assess and categorize all account specific opportunities based on goals/objectives and build plans to meet sales and marketing targets.
- Provide strong product development (i.e. line extensions or case packs) leadership by executing customer and channel specific items.
- Work with sales to develop national and account-specific promotional packs, displays and promotional planning.
- Work closely with supply chain and purchasing to develop, track and execute customer specific programs.
- Monitor performance with clear measures and accountabilities and pursue continuous improvement.
Category Development- Secondary Function- 10%
- Collect/develop and analyze sales reports (POS) and market feedback from internal sources, syndicated data and customer POS in order to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
- Utilize sales reports and POS data to guide customer and channel specific product development.
- Analyze and evaluate the effectiveness of all customer specific trade programs.
Job Qualifications:
- Bachelor’s degree required
- Strong project management skills
- 4-6 years sales, customer marketing and category management experience within consumer packaged goods
- Ability to manage and lead change within an organization
- Significant knowledge and experience within specific channels of distribution (i.e. Food, Drug, Mass, Wholesale Club, etc.)
- Experience working with and leading cross-functional teams
- Proven ability to work in a dynamic and evolving environment
Send confidential resume to: lisa.deangelo@PrincetonOne.com