CRM Manager (VP) – Top-Tier Asset Management Firm recruitment

Responsibilities:

•Responsible for delivering Sales Marketing CRM capabilities for the region

•Building a strategic roadmap for CRM solutions

•Set direction and manage the process for CRM planning, delivery, communication, support, training and budgeting in APAC delivering a system which enables sales tracking, management reporting and direct marketing

•Develop business requirements in conjunction with Sales Marketing with a keen eye for completeness and clarity of requirements

•Lead development of the sales CRM system and additional applications as well as alignment/integration with other systems, identifying opportunities to improve user experience, data quality, processes and systems

•Lead all efforts to maintain and evolve the database marketing systems, facilitating the delivery of an aggressive marketing campaign

•Engage with CRM architecture and technology personnel on project planning, resource allocation, system enhancements and day to day system support

•In partnership with regional equivalents, drive global consistency of CRM systems and data management to champion efficiencies across regions, this includes being a key member of the global CRM governance processes

Requirements:

•Bachelor degree required; Business, Engineering, or Systems preferred

•Minimum of 10 years of relevant experience; B-to-B and Financial Services experience preferred

•Extensive experience in working with global sales and marketing organisations in a CRM capacity with solid understanding of sales processes and sales force optimization strategies and campaign management

•Experience in global rollouts with regional variances working across cultures in Asia-Pacific

•Strong technical background in CRM applications, business intelligence tools, data integration and application architecture

•Proven track record of delivering projects on time, budget and scope

•Excellent business requirements writing and project management skills

•Good understanding of technical requirements documents

•Strong experience in highly integrated, best-of-breed application footprints

•Excellent knowledge of database, CRM and internet technologies

To apply, please send your CV to anson@aptitudeasia.com