CRM & Marketing Analytics Manager recruitment
develop data-driven recommendations that drive site design/evolution and continuous conversion improvement. The Director Web Analytics will proactively identify opportunities and provide actionable recommendations based on building data dashboards, leveraging site analytics tools, running segmentation analyses, click path analyses, customer analyses, online marketing analyses, and designing/executing A/B tests. This position will be responsible for reporting and analyzing website data to optimize acquisition, engagement, conversion and retention efforts. The ideal candidate will possesses excellent cross-functional collaboration skills, the ability to appropriately manage competing priorities amongst key stakeholders, and a relentless commitment to an exceptional customer experience in the digital space. This individual will have full accountability for site analytics and serve as a key member of the Marketing Shared Services team.
Provide insights and recommendations to increase site conversion and drive site improvements.
Report on standard Ecommerce conversion analyses (e.g. Checkout waterfall, null searches, etc.) to drive decision-making around navigation/promotions/popular content.
Conduct A/B and other test plans analyze results and recommend improvements.
Create holistic dashboards that drive effective and actionable business decision-making.
Work cooperatively with cross-functional teams to share insights and recommendations.
Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion rates.
Lead efforts in planning, designing and coordinating ongoing and ad hoc analysis projects for the Marketing and User Experience Teams to provide insights into user behavior.