Customer Loyalty Marketing Mgr Job in Portsmouth 03801, New Hampshire Us
Location Information
Portsmouth, NH
Responsibilities
* Lead creation of existing customer communication touch-point strategy
(including value
proposition, tone, frequency, channel, etc.)
* Develop all marketing collateral for cross sell win-back campaigns, provide
Marketing
* Execution necessary files and information for production
* Lead creative development and management of Marketing fulfillment materials,
provide
required files and information to external vendor for implementation and to
Marketing
Execution as it relates to preprinted materials
* Partner with Operations on customer service letter messaging and layout
* Partner with Operations to identify process improvements, system
enhancements, and
program solutions to enhance the customer experience and hit retention and
profitability
objectives
* Increase customer value and retention by launching new programs and offers
* Analyze multiple inputs, including competitive intelligence and customer
insight, to monitor
effectiveness of programs and modify as needed to enhance customer loyalty
* Work with Operations to implement new programs and offers
* Partner with Marketing Intelligence,
* Track and report retention/loyalty metrics, and analyze program effectiveness
* Develop segmentation strategies
* Coordinate with Legal, ensuring compliance
Qualifications
Required for Selection:
* 5+ years experience in retention/loyalty direct marketing
* Demonstrated experience in project management
* Marketing experience
* Financial Analysis
* Budgeting and planning
* Cross functional team management
* Strong presentation skills
* Demonstrated computer skills, including usage of Microsoft office products
Preferred:
* Marketing experience in financial services or insurance industries preferred
General/Transferable Competencies:
Leadership:
* Building Customer Loyalty
* Building Partnerships
* Continuous Improvement,
* Customer Focus
* Innovation
* Strategic Decision Making
* Facilitating Change
Functional Competencies
* Marketing
* Strategy Development
* Program Development
* Financial Acumen
* Project Management
* Formal Presentations
Education Level
Required: BA/BS
Preferred: MBA
Other Information
The NiSource Retail Services Group offers a wide range of energy-related retail
products and services to help customers manage their energy needs of home or
business. These products and services include, warranty services plans for
appliances and energy infrastructure, leasing services, and gas commodity fixed
price and fixed bill options.
How To Apply
For immediate consideration, please apply online at www.nisource.jobs on or
before December 21st!
Benefits
We offer an outstanding total package that includes paid holidays,
vacation, medical/rx drugs, dental, vision, life insurance and 401(k).