Database Marketin Analyst Job in Montreal, Quebec Canada

 

We are currently looking for a Database Marketing Analyst with a passion for sports (North American Sports). The ideal candidate will be analytical, enthusiastic, and technical, with a passion for data and interest in driving direct marketing and CRM success. The candidate will be equally comfortable drawing business conclusions and preparing reports for key stakeholders, as they are with writing SQL and performing analysis. 
 

Responsibilities:

 

·         As a member of the Marketing Intelligence team, develop, monitor, and report on key performance indicators, projections, and performance analyses and findings

·         Provide pre and post campaign reporting identifying trends for continuous campaign performance improvement relating to North American Sports (Football, Basketball, Baseball, Hockey)

·         Ensure data and report integrity by implementing and adhering to quality control processes

·         Prepare ad hoc for internal stakeholders

·         Collaborate with other team members in order to improve reporting, campaign analytics and overall data quality

·         Analysis at program and campaign level

·         Pre-campaign targeting and segmentation

·         Post Campaign analysis

·         Prototype reports to be automated

·         Ad-hoc channel analysis

 

 

Requirements:

 

·         SQL knowledge

·         Strong data manipulation and report building skills

·         Intermediate Excel PowerPoint knowledge

·         Experience developing understandable reports and useful visualizations

·         Excellent critical thought, analytical, creative and numbers skills

·         Very strong internal customer service orientation

·         Crystal Reports experience a plus

·         Statistics probability knowledge a plus

·         Curiosity and the desire to understand why?

·         Strong interest and knowledge of North American Sports (NFL, NBA, MLB, NHL, NCAA)