Digital Account Manager Job in Philadelphia, Pennsylvania US
Description
About Digitas Health
We are the agency that is transforming healthcare marketing.
We work with the world’s leading pharmaceutical, bioscience, and medical device companies to help their brands build lasting relationships with patients, caregivers, and healthcare professionals. We win Webby Awards and were the MMM 2009 Agency of the Year. Our offices in Philadelphia, New York, Boston and London are frequently recognized as some of best places to work anywhere.
To work here, you must have talent, motivation to spare, and expertise in your craft. Be ready for intense collaboration, tight deadlines and a high-energy environment. You will be pushed to be your best by an outstanding and passionate group of individuals.
For more information, please visit www.digitashealth.com or follow us on Twitter @Digitas_Health.
Overview
Day-to-day management of all digital media (online advertising), offline media (print, direct mail) strategy, production, and execution through strong partnership with extended teams.
o Will work directly with VP/Director level supervisor to insure synergistic strategic/tactical development of digital media activity within overall interactive scope/efforts
o Support and involvement in ideation/strategy phases of work
Job Experience
4+ years of integrated marketing program development and execution
2 years of agency experience a must with a focus on healthcare advertising – both client side and agency experience desirable
Experience managing client relationships
Marketing strategy development experience
Experience managing a Marketing team
Education
Bachelor’s degree required. Masters degree preferred.
Skills
• Proficient in Excel, Word, PowerPoint
• Strong presentations and communications skills
• Ability to manage people and client
• Strong analytic and strategic abilities
Responsibilities
Program Management and Execution
• Conducts briefings for internal team outlining specifics of project, business objectives, client strategy, requirements, budget, schedule, job number
• Provides clear direction to the team on all projects
• Monitors all program execution to ensure team has the proper level of support to deliver on time and on budget
• Leads cross-functional team in delivering marketing programs across multiple channels
• Maintains and grows strong mid-level client relationships by partnering with client to understand their key marketing objectives for all programs
Strategy
• Identifies opportunities for clients that support their business, brand and customer goals
• Work with the measurement team to identify opportunities to test and measure programs
• Ensures project stays on strategy by meeting regularly with internal departments to review work, highlighting issues to team and to AD/VPD/VPG
• Assists measurement teams in developing measurement and test plans
• Develops creative strategies that effectively describe the purpose of the program for creative to concept against
• Provide insight to the team on client industry and competitive landscape
• Identifies key customer insights and experiences; define target audience, key customer segments, and opportunities for differential treatment
• Oversees development of offer strategies, relationship strategies, and test strategies
• Synthesizes program results into high-level results; develops case studies
• Leads brainstorming sessions and strategic discussions
• Ensures written documents and client presentations clearly articulate strategic vision
• Articulates client’s brand attributes and ensures it is incorporated into marketing recommendations and creative
• Defines business objectives of marketing programs and demonstrates an understanding of the economic impact of the program
• Understands clients business, industry, competitors, key drivers, environment, etc.
People Development
• Manages Senior Associates on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
• Takes responsibility for own career by meeting with Supervisor regularly to review progress against goals
• Establishes and grows relationships across capabilities
For more information, visit www.digitashealth.com
EOE
