Digital Marketing Exec – Kent – £20k to £28k

This exciting travel group is now looking for a Marketing Executive to join their company, to take on responsibility for the online experience and grow web sales, as well as help to deliver the digital strategy. The ideal candidate will have the ability to review data, collate and draw relevant conclusions and a knowledge of and interest in HTML, JavaScript, CSS, Photoshop, Flash or Dreamweaver.

Key responsibilities:

• To own the online customer experience.
• To contribute to growing web sales (and the % that's driven via the web channel) through increased conversion rates, and higher and consistent traffic.
• To make day-to-day technical and creative updates to the site.
• To help to deliver the day-to-day digital strategy.
• To help to build and develop our website personality and performance.
• To help to build and develop a digital customer segmentation.
• Manage ongoing and new day-to-day developments in conjunction with the web team.
• Manage day-to-day website updates.
• Analyse, and report back on business and competitor website analytics to improve site visits, conversion and online behaviour.
• Regularly review and update site usability tools (if required).
• Work with Customer Insight to build a website/social segmentation model, using data on online behaviour, off and on the site. Build, monitor and report on success of segmentation migration strategy.
• Manage the user account/loyalty area on the website. Update content and provide feedback to customers when required.
• Manage our on-site community area, blogs and forum on a daily basis. Update content and provide feedback to customers when required (involve wider business as necessary).
• Test the websites, identify and work with the web team to rectify any technical problems and publish site changes.
• Manage usability research projects as applicable.
• Update site creative as required.
• Knowledge of and interest in website analytics including Hitwise and Google.
• Ability to review data, collate and draw relevant conclusions.

My client is actively looking for the right candidate to join their team and are actively interviewing for this role. For immediate consideration, please send your CV to Profiles Creative today!