Digital Marketing Executive
Responsibilities
• Owning the day-to-day relationship with the email agency, ensuring campaigns are delivered on time and that the monthly budget is being used effectively
• Liaising with the Investor Communications team on the email schedule and content for each campaign
• Working with the agency to build templates, ensuring consistency in the look and feel of communications
• Collating and analysing campaign results and using the information to drive improvements• Producing content and collating material from elsewhere on the team (e.g. written comment, videos, transcripts, PR articles) for adding to the site, ensuring it is arresting, up-to-date, compliant and relevant
• Briefing the web agency on updates to the numerous site versions, and keeping a log to ensure they have been carried out as briefed
•Online Advertising
• Assisting with online advertising campaigns, in particular with the tie up between campaigns and the website
• Supporting online search activity and helping to improve the effectiveness of pay per click advertising
General Digital Support
• Setting up online events, e.g. webconferences
• Supporting the Marketing and Sales teams with general digital queries
Qualifications and Qualities
• A graduate with at least 6 months experience in a digital marketing role in the financial services
• Experience using email marketing applications, content management systems and fast at learning new online tools
• Competent with Excel, and able to filter large amounts of data, analyse it and communicate the main findings
• Must have an interest in, and understanding of, latest digital trends and be able to look at how they can be incorporated within own work
• Strong oral and written communication skills including a good command of English and acute attention to detail
• Good at working on multiple projects and prioritising to meet deadlines, sometimes under pressure
• Able to take responsibility for work and pride in quality of output
• Proactive and with a desire to be part of a highly motivated, hard-working team
Pleased be advised that we can only respond to candidates that have the experience our client is asking for.
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