DIGITAL MARKETING EXECUTIVE Job in Reading RG74GB, Home Counties UK
DIGITAL MARKETING EXECUTIVE - £25000 - £30000 - THEALE, NEAR READING
Established in 2000, this is a profitable and growing Infrastructure Optimisation Company providing solutions that help customers with the management and performance of their IT systems. The company employs around 40 people and services over 1000 customers across 40 countries with its headquarters in Theale, Berkshire, a satellite office in Manchester and a sister company in Virginia US.
The Digital Marketing Executive is responsible for actively managing the company`s global websites, promoting content across its social media platforms and communicating successfully through digital channels to enhance customer experience and achieve business growth.
MAIN DUTIES - DIGITAL MARKETING EXECUTIVE
Reporting to the Head of Marketing, this role`s principle responsibilities include ensuring that all online content is kept up to date in support of broader marketing initiatives. It is also a requirement to monitor the effectiveness of digital marketing, including reporting using tools such as Google Analytics.
Specifically the Digital Marketing Executive will be required to:
Update content on the group websites - products, news, case studies, events, careers etc.
Enhance customer experience online to improve lead generation and conversion rates
Identify recommendations for web development
Design and implement web changes
Edit copy and content on website and manage content on the company intranet
Drive profitable traffic to websites via various channels including SEO, Blog, Twitter, Linkedin, PPC
Update the company blog using WordPress and update and maintain the company`s Twitter LinkedIn presence
Prepare and send outbound email and internal newsletter campaigns using CommuniGator
Spot trends to understand and anticipate target market behaviour in response to digital campaigns and drive innovation and improvements
Create and update marketing collateral, e.g. case studies and datasheets using Adobe Illustrator
Monitor website visits using Google Analytics and analyse and report on digital marketing performance
Assist with list building for marketing campaigns and other marketing duties
KEY SKILLS RESPONSIBILITIES - DIGITAL MARKETING EXECUTIVE
Demonstrable track record and experience of digital marketing in the B2B technology industry
Strong background in content, web, email marketing and design
Wide understanding of web technology and development and web development skills
Experience of social media use in a corporate environment including Twitter LinkedIn
Experience of marketing project management as well as managing external agencies
Proven experience in measuring online marketing campaigns
Track record of driving improved results from digital marketing
Product marketing experience within the IT industry
Strong CMS (Content Management System) / HTML programming skills
Proven responsibility for marketing performance and improvements
Digital marketing qualification / degree education an advantage
Excellent written English skills
Strong design and content/copywriting skills
Working knowledge of CRM software
Strong analytical skills and high attention to detail
Excellent commercial awareness
Team player, self-sufficient, motivated, enthusiastic and confident
No agencies please
The first stage of the application process is to apply online.
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