Digital Marketing Manager Job in London, London Uk

 

Digital Marketing Manager

 

Role

 

Our client is an award winning Luxury Travel Business offering bespoke services to discerning clientele.  We are looking for a Digital Marketing Manager to manage and enhance the internal and external SEO performance and PPC campaigns of our client’s Award Winning, Luxury, High End Exclusive Travel Website. As part of this role as Digital Marketing Manager, a key focus will be on the management and enhancement of the website UI and conversion of traffic to leads through the site.

 

Responsibilities of Digital Marketing Manager

 

·         SEO performance of website focusing on both external actions to improve performance (e.g: link building strategy) and internal actions (site structure, tagging, cross linking, landing pages etc).

·         UI performance of client’s Award Winning website.

·         Performance of conversion of traffic to leads through the Luxury Travel website.

·         Management and analysis of all key online metrics and website performance.

·         Management of relationship with and performance of PPC agency.

·         Development of and implementation of new online strategies for driving relevant traffic to the website.

·         Awareness of and subsequent implementation of new techniques to improve site SEO performance.

 

Experience Required of digital marketing manager

 

·         Strong knowledge of SEO and PPC best practice.

·         Proven results of delivering improved and successful SEO performance within the travel industry.

·         Knowledge of working with affiliate to drive online enquiries and telephone sales calls.

·         Strong working knowledge of google analytics and ability to set up key performance indicators and goals for websites through it.

·         Strong working knowledge of the travel industry, preferably with a tailor made focus.

·         Strong working knowledge of the luxury Market and consumer.

·         Strong working knowledge of wordpress.

·         Experience of managing relationships with PPC agencies.

·         Strong working knowledge and demonstrable results (conversions, dwell time, ppv, bounce rate) of enhancing UI performance on websites.

·         Experience of managing others.

 

 

UK Headquarters, 271 Regent St, London, W1B 2ES. United Kingdom Telephone +44 20 7183 7145       email info@opilio.co.uk


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