Digital & Web Marketing Executive recruitment
To develop a multi-media client communication and marketing strategy; to develop online marketing across all media; and to assist in the ongoing development and management of the web sites and microsites.
Main Activities/Responsibilities
- Develop and maintain content and news features for the website.
- Advise on improving functionality and user experience
- Create engaging and intereting content and online experience
- Work to develop the mobile optimised website
- Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
- Work with third party agencies to design the logo and branding of material to support the website.
- Analyse the website statistics.
- Manage the production of website content and supporting literature and brochure ware.
- Manage a range of key stakeholders, e.g. internal (working in conjunction with existing Business Development and PR teams), suppliers and partner organisations (e.g. Marketing Agencies; LoveMoney; AllMyPlans).
- Good understanding of competitors and monitoring of increasing competitor activity.
Personal Profile
The job holder will be a skilled, qualified online or digital marketing professional with experience in financial or professional services OR and agency supplying digital skills to either industry.
In view of the large digital and web front end component of much of the work, the holder's background should ideally include relevant experience and acquired skills in internet marketing, database segmentation/analysis and web site management and development. S/he will also need to evidence marketing budget and agency management experience as well as a progressive knowledge of CRM software.
- Experience in running email campaigns
- Good understanding of social media such as Twitter and LinkedIn.
- Knowledge in the production of mobile apps
- Agency management experience desirable
Company
The role is within a boutique and well respected firm
Based in the City of London
Excellent staff retention and culture
SR Group is acting as an Employment Agency in relation to this vacancy.