Direct Mail Marketing Analyst recruitment

Fisher Investments is a privately-held investment management firm headquartered in the San Francisco Bay Area managing portfolios for high net worth private clients and some of the world's preeminent institutions. We are now searching for a Direct Mail Marketing Analyst to join our San Mateo, CA team.

JOB SUMMARY:

The Marketing department is the firm's primary source for domestic and international lead generation. This individual will be responsible for supporting the direct mail marketing initiatives by collaborating with marketing strategists and management to create, implement, and track effective direct mail campaigns. In addition they will be responsible for providing innovative and insightful analyses to determine ongoing direct mail strategy.

DUTIES AND RESPONSIBILITIES:
• Develop and execute complex direct mail marketing campaigns from start to finish.
• Strategic plan development for each campaign including testing design.
• Manage all aspects of collateral creation, including creative design and working with external agencies as needed.
• Measure, track, and analyze campaign results to provide a clear demonstration of marketing effectiveness.
• Maintain campaign documentation.
• Proofread all collateral to ensure 100% accuracy.
• Manage campaign records including samples and seeds.
• Track daily results of Direct Mail campaigns and prepare ad-hoc reporting as needed.
• Serve as Subject Matter Expert for direct mail marketing questions.
• Effectively present new reports and data analyses to group managers.
• Identify innovative ways to enhance current procedures.

QUALIFICATIONS:

• Bachelor's degree required.
• 3+ years of direct mail marketing experience including proven ability to work with creative agencies, print vendors, and list brokers.
• Proven ability to think critically and analytically with strong problem solving skills.
• Exceptional organization and time-management skills with the ability to take initiative, work under tight deadlines, and within budget.
• Impeccable attention to detail and proofreading skills.
• Strong verbal and written communication skills.
• Knowledge of Microsoft Excel.
• Dependable, detail-oriented, highly motivated individual.

Fisher Investments offers an impressive compensation package including full medical benefits, dental and vision plan, 401k and generous paid time off.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER