Direct Marketing Analyst Job in Menomonee Falls 53051, Wisconsin US
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It has been almost 50 years since the first Kohl's Department Store opened its doors in Brookfield, WI. Today, Kohl's is one of the nation's largest retailers, with over 1,100 stores and more than130,000 associates. Our mission is to be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to our customers in an environment that is convenient, friendly and exciting. No matter the department, no matter the specialty, it all begins at our Corporate
Headquarters in Menomonee Falls, WI.
The Direct Marketing Analyst position is responsible for the selection of desired customers to receive direct marketing mail and phone communications. It is also responsible for the execution of reporting and return-on-investment analysis for direct marketing initiatives and for the development of ad hoc queries to support cross company initiatives
PRIMARY RESPONSIBILITIES
Direct marketing
- Build direct marketing campaigns in Unica Affinium Campaign tool by selecting customer segments
- Develop test and control scenarios to help measure incremental impact of direct mail programs.
- Provide recommendations to improve direct mail profitability using historical response analysis and model development.
- Mail the budgeted quantity and/or justify any variances.
- Manage the communication with internal creative and production teams, direct marketing team, Information Systems, and external list service organizations.
- Certify 100% data accuracy in all campaigns.
Analysis and reporting
- Generate standard daily, weekly and monthly reporting to support business needs.
- Use Business Objects to create ad hoc analysis to support direct marketing initiatives and also support ad hoc requests for other departments.
- Provide senior management with necessary historical sales data for sales planning purposes.
- Build, interpret and analyze statistically significant models built in Affinium Model
Required
- Bachelor's Degree or equivalent work experience
- Experience with campaign analytics
Preferred
- Proficiency in Unica Affinium Campaign and Affinium Model, Business Objects, SQL, or other Data Mining Software
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