Direct Marketing Manager
As Direct Marketing Manager you’ll report to the Head of Marketing Communications. You will develop the customer contact strategy and manage the implementation of all below-the-line communications for retail and corporate markets that:
- Ensures our customers are treated fairly and transparently
- Derives optimal commercial value from below-the-line communications
- Contributes to building pride in our brand and our business
- Leads and develops a team of high performing marketing communication professionals
You’ll also develop and implement Ulster Bank’s direct communications strategy, including retention and mandatory and business critical activity for both Retail and Corporate Markets. You’d also work closely with Heads of Product Management to deliver strategic customer initiatives to support the achievement of the business objectives of Retail and Corporate markets. Working collaboratively with the Marketing Strategy, Customer Insight and Planning teams you’ll deliver effective business leads to the retail branch network and manage the delivery of communications. These are critical to ensure any changes to the provision of products or services to customers are communicated clearly and in compliance with all relevant legislation and regulation.
As Direct Marketing Manager you will have an extensive record working in a dynamic industry at management level. Being from a high volume technical Direct Marketing environment, you’ll have experience of and ability to lead a team. Due to the competitive environment, priorities may change so you’ll need to remain focused on key deliverables against demanding time deadlines.
You will also have:
- Strong marketing communication skills
- Stakeholder management up to Director level
- Proven experience of high volume direct marketing
In return, we offer an excellent employee salary and benefit programme which can be tailored to suit your individual needs. In addition to financial benefits, we offer a wide selection of exclusive lifestyle offers, development and learning programmes, services and support designed to help you manage and balance your own work-life priorities.
Please note as part of our referencing process credit checks will be undertaken.
We welcome applications from all sections of the community.
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