Direct Marketing Manager Job in Mountain View 94040, California Us
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Here is your opportunity to work with great people and own a program. We are looking for an experienced Demand Generation/Direct Marketing Manager in our Mountain View, CA office. If you like a challenging environment, working for a small company, where your efforts are visible, this might be the job for you.
General responsibilities for managing the direct marketing activities for the company include:
Manage and execute direct marketing programs to increase attendance for upcoming conferences
via email, postal campaigns, social media and other methods
Manage and execute direct marketing programs for subscriptions via email campaigns
and social media
Develop and deliver collateral to support conference recruitment and follow up
Support sales lead generation activities with direct marketing support and social
media
Test and measure direct marketing programs. Make changes as appropriate to improve success
Desired Skills Experience
Minimum of 3-5 years of email and traditional business to business direct marketing experience.
Have managed social media campaigns for the purpose of lead generation.
Background in demand generation for business to business events, marketing research or service
companies is highly desirable.
Demonstrated record of success in direct marketing for service or business intelligence companies.
Excellent interpersonal skills coupled with exceptionally strong writing, presentation and verbal communications abilities.
Must be extremely well organized and detail-oriented with ability to deliver the right message at the right time.
Must be a self-starter, highly motivated, flexible and energetic.
Database and list management is desirable. Knowledge of a CRM solution such as Netsuite
and/or database systems a plus.
Ability to work across the organization at all levels to execute on all direct marketing programs.
BS or BA Business Administration, Marketing, etc.