Director, Brand Marketing Job in Foster City 94404, California US
Sony Computer Entertainment America Inc. (SCEA) markets the PlayStation® family of products and develops, publishes, markets, and distributes software for the PlayStation® Portable entertainment system, PlayStation®2 and PlayStation®3 computer entertainment systems, for the North American market. Based in Foster City, California, Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.
Reporting into the Senior Director, lead a team of Brand Managers in developing product strategy, designing and launching best in class marketing campaigns for first party games.
Overall, the position of the Director, Brand Marketing is expected to partner with the organization to:
- Accountable for the marketing strategies for first party games, including: product positioning, packaging, advertising, product launches, retail communication, integrated PR and promotions, brand-building, brand extension licensing, forecasting and setting goals and objectives.
- Work strategically with Product Development to achieve overall business and sales goals; using consumer insights, provide design input on games to increase marketability; champion software that will increase the equity in SCEA’s overall game library; and build successful and mutually respectful relationships between the two departments.
- Direct and manage agencies to develop pertinent strategic planning, creative campaigns and designs, and insure service needs are met.
- Create and direct long- and short-term marketing strategies utilizing both new and traditional media. Evaluate SCEA’s media position, future potential and steer SCEA’s media strategies towards cost and target effective goals.
- Develop and direct a budget based on sales projections, break-even analysis and brand goals. Provide Senior Director with quarterly updates.
- Directs teams of Sr. Managers and Associate Managers in stewarding brands to achieve business goals.
- Work closely with managers, directors and VPs throughout the organization to ensure that marketing programs are well integrated into all aspects of operations, sales, product development, PR and Promotions, measuring and being accountable for ROI.
- Provide reporting teams with clear long- and short-term goals and objectives. Provide direct reports with career guidance, performance reviews and conduct hiring and firing of said reports.
Required Experience and Education:
- Must have classic brand training and a strong CPG background
- Minimum of 7 years proven managerial skills managing marketing teams.
- Minimum of 10 years in a consumer facing technology or entertainment industry, developing innovative multi-platform marketing strategies
- Exceptional communication skills
- Masters degree or equivalent
Preferred Experience:
- Experience working with advertising agencies
Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation® growing and thriving in the United States, Canada and Latin America. Based in Foster City, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc.
It is SCEA's policy to provide equal employment opportunity for all applicants and employees. SCEA does not unlawfully discriminate on the basis of race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law. SCEA also makes reasonable accommodations for disabled applicants and employees.
Additional Information:
- Travel Percentage: 15%
