Director, Cardio-Vascular Therapeutic Lead, EM EP Job in New York, New York US
Director, Cardio-Vascular Therapeutic Lead, EM EP
Org Marketing Statement Pfizer Inc: Working together for a healthier world Founded in 1849, Pfizer is the world's premier biopharmaceutical company taking new approaches to better health. We discover, develop, manufacture and deliver quality, safe and effective prescription medicines to treat and help prevent disease for both people and animals. We also partner with healthcare providers, governments and local communities around the world to expand access to our medicines and to provide better quality health care and health system support. At Pfizer, colleagues in more than 90 countries work every day to help people stay happier and healthier longer and to reduce the human and economic burden of disease worldwide. Role Description Established Products Emerging Markets (EP EM) team is responsible for successfully maximizing the lifecycle and commercial value of the post-LOE Pfizer products. It has commercial responsibility for a strong portfolio of promoted products to HCPs in retail and hospital setting across multiple therapeutic areas including CV, CNS, PI, M/WHP, AI, and Oncology. CV Therapeutic Area (TA) lead will represent his/her portfolio across the business, steering the development and implementation of growth strategies and projects for high-value brands such as Norvasc. He/She will also develop the portfolio management strategies to maximize the value of total CV portfolio. He/She will lead the development and monitoring of product/portfolio strategies and resources across Regions, in close collaboration with EP Regional Commercial Leads for Asia, EURIT, LA and AfME; with special focus in virtual promotion, digital marketing and/or multi-channel marketing. He/she must establish credibility with key stakeholders within the global functions, and must have strong team leadership skills and be willing to actively partner with other functions to drive meaningful business results. The TA lead role requires strong business acumen, strategic creativity, ability to identify innovative solutions for business needs, excellent cross-functional coordination skills, and effective active-listening, conflict resolution and coordination skills to address Regional/Country needs in order to maximize business value for the CV TA across Emerging Markets. Responsibilities TA management and growth strategy development " Develop CV TA strategic vision and long-term strategies " Develop growth strategies to maximize product life cycle for key brands (i.e. Norvasc, Accupril/Accuretic, Aldactone) " Lead and implement high priority projects (i.e. Norvasc ONE initiative) " Support shared goals for key products and/or TA with major markets in close collaboration with EP Regional Commercial Leads (i.e. BRICTM commercial opportunity maximization) " Drive critical strategic marketing initiatives " Create product positioning/co-positioning for products within EP portfolio and with products from other commercial units portfolio; monitor success of implementation across countries and exchange best practices (i.e. be a member of Hypertension Center of Excellence Team - EPBU PCBU) " Develop and implement non-FF promotional tools for his/her TA/products in EM (i.e. virtual promotion or multi-channel marketing initiatives) " Develop innovative pricing and access strategies in collaboration with access team " Develop innovative trade strategies/programs in collaboration with customer trade group or hospital EP business expansion strategies in collaboration other stakeholders (TA specific) " Develop portfolio growth assessment initiatives " Product/TA level business case development (i.e. assess/identify new commercial opportunities with EP portfolio such as dose range and/or indication expansion) " Evaluate external business development opportunities by building business case and financials in collaboration with Market Intelligence and Finance " Provide TA expertise and input for cross pollination projects (i.e. develop product profile) and for evaluation of product enhancement ideas " Set and monitor specific TAs objectives and performance indicators (including the budget), to drive products performance across the EM " Joint management of P/L responsibility for TA within Emerging Markets Alignment across countries/functions " Be the voice of the TA, representing the products and the portfolio, sharing global TA expertise with EM Regions and ensuring Regional needs are represented in TA strategies and plans. " Actively look for best-in class initiatives globally and bring a practical approach to enable Regional Commercial Leads adapt them easily " Establish effective peer relationships and strong cross-functional collaboration (i.e. medical, market analytics, regulatory) and communication with Regional marketing teams as well as major market country teams " Align key stakeholders - medical, marketing, sales and customer directors, country and area management, country functional colleagues, to business objectives, strategies and tactics for the Regions Building organizational capability " Create and maintain a team culture that values, recognizes and generates high performance, accountability, supports innovation, colleague development, and challenges the status quo " Establish a climate of continuous measurement and performance improvement " Be the subject matter expert for the TA(s) across Regions " Create processes to share information and experiences, leverage initiatives across regions/countries where appropriate, and enhance productivity of marketing efforts for the brands under the portfolio Qualifications " University degree in Business or Health Sciences; MBA preferred " 7+ years of brand and/or portfolio marketing experience in pharmaceuticals " CV TA experience " Virtual promotion / Multi-channel marketing experience is a plus " Experience in working with matrix teams " Financial expertise, ability to understand drivers for PL optimization " Fluency in English " Broad understanding of pharma market dynamics, trends and changes and potential innovative business solutions to help major markets gain competitive advantage " Strong CV TA expertise (esp. in Hypertension), portfolio management experience and ability to identify portfolio maximization opportunities " Strong strategic commercial planning and analytical thinking skills " Ability to simplify complex issues and to identify the key business drivers across regions for the TA " Capable of doing top down business opportunity assessment with data from secondary or primary resources to define size of the opportunity and value to the company " Strong experience with virtual promotion, digital marketing and/or multi-channel marketing " Able to bring marketing innovation to revitalize the EP portfolio; identify best practices across the world and provide new marketing and commercialization ideas to EP Regional Commercial Leads " Have a good understanding of operational business dynamics at the Regional/local level and able to develop marketing resources/tools that are easy to adapt " Effectively engage, communicate, coordinate and align with a broad range of stakeholders (ie; Regional/country teams, x-functional teams, EPBU targeted brands, PC ACT) " Demonstrated leadership excellence, proven ability to motivate and lead people in a complex, changing environment, and the professional maturity to overcome ambiguity and lead others through influence " Position involves 30% travel across the Emerging markets Equal Employment Opportunity Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. A