Director-Cards & Unsecured Lending recruitment
Responsibilities:-
- optimising marketing investment by establishing Return On Investment thresholds and allocating funds based on sound marketing mechanics and the use of data for effective customer targeting
- drive marketing activities to support revenue growth
- focuses on continuously seeking to identify opportunities for synergies and cost effectiveness from collaboration across the agencies, vendors and business partners
- execute marketing initiatives in accordance with the agreed budget providing full transparency to relevant stakeholders and finance teams
- conduct post campaign analysis to evaluate effectiveness of campaign
- establish and monitor customer trends, behaviour and develop segmentation understanding to initiate strategies and deliver effective marketing programmes.
- accountabilities will include designing, implementing and evaluating marketing campaigns which are customer centric at all times and support customer acquisition, usage and retention
- develop the media strategy for the bank in Singapore
- collaborate with business stakeholders to develop, conceptualise and implement marketing campaigns to support the Cards and Unsecured Lending proposition and product initiatives.
Criteria:-
- 15 years of marketing experience with knowledge of multiple marketing disciplines including market research, advertising, direct marketing and media planning
- thorough understanding of strategic marketing and brand planning concepts with the ability to transfer superior customer insights into actionable marketing plans will be highly appreciated
- excellent project management skills, prior experience in managing the development of creative campaigns and media spend and prior experience managing partners, vendors, marketing resources and Advertising Promotion budget is required
- Experience working in banking industry, Credit Cards and Unsecured Lending products experience will be advantageous
If you are the individual described above and looking for new challenges now, please send your details soonest. We regret only short-listed candidates will be notified.
March 12, 2012
• Tags: Director-Cards & Unsecured Lending recruitment, Sales & Marketing careers in the Singapore • Posted in: Financial