Director, Customer Strategy
Company
Western Union Business Solutions is a division of The Western Union Company, a NYSE-traded, Fortune 500 Company. We enable companies of all sizes to send and receive cross-border payments and manage foreign exchange. With deep expertise in moving funds around the globe, access to over 135 currencies, and a global financial network spanning more than 200 countries and territories, we help companies spend less time managing international financial transactions and more time growing their businesses.
Role
Reporting to the VP, Marketing, the key focus in this role will include development of the segment strategies for all business segments for Western Union Business Solutions and leveraging business intelligence with respect to customer behavior/unmet needs, market trends and competitive understanding to support product development, define a winning value proposition and deliver a focused go to market plan for our key client segments.
In collaboration with Product Sales, the role will be responsible for establishing the brand and market positioning for the business segment and define the go to market strategy globally to acquire, grow and retain these customers across basic payments, cash management, advanced treasury and/or integrated mass payment solutions.
Qualifications Skills
- Tertiary qualifications in Marketing, Advertising, Business or related field
- 5+ years demonstrated leadership experience implementing B2B segment marketing techniques in a services environment.
- Experience in UX design and methodologies, with demonstrated ability to deliver exceptional customer experiences through design and continuous improvement
- Strong understanding of product development methodology and business requirements governance process
- Strong knowledge of financial services industry, foreign exchange, international transactions and B2B marketing best practices
- Ability to identify, extract, summarize and interpret relevant information from a broad range of sources to develop overarching analysis and strategic insights.
Why Join Us? Simple:
Be INSPIRED
DRIVEN to perform
Get CONNECTED
Be RESPONSIBLE for outcomes
Become a GAME-CHANGER
Successful candidates will be required to complete a criminal records and credit check for ASIC requirements.
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