Director, Database Marketing
Responsibilities
- Working with the analytics team to develop customer segmentation, you will be expected to develop effective statistical approach for optimal generation of sales leads; and drive sales revenue via existing distribution channels, including agencies, brokers, call centers, and third parties banks
In addition, you will –
- Work closely with various product lines in order to drive campaigns effectively
- Plan and implement customer campaigns for cross selling / up-selling purposes
- Design and produce regular management reports / metrics to measure success of customer development / retention efforts
- Co-ordinate with marketing communications team to enhance branding / e-marketing / customer experience effort
- Have proven negotiation skills with an ability to influence and manage multiple relationships
Requirements
- A degree in Statistics or related disciplines
- At least 8 years of experience in consumer marketing, preferably from retail banking / insurance industry
- Hands on experience in integrated marketing communications / database marketing. Candidates with advertising agency background may be considered
- Good knowledge on data warehouse / data processing through programming would be preferred
- A good team player with prior experience working in a matrix organization
Interested parties please send your updated resume in WORD format with current and expected salaries (quoting Employer Ref:) to banking@aimHigher.com
To become a member of our newly launched referral program aimHigher Circle, please register at http://aimhighercircle.aimhigher.com or visit our website for the program benefits.
Leave a Reply
You must be logged in to post a comment.