Director, Digital Marketing- Partnerships and Distribution Job in Phoenix 85027, Arizona Us
Job Title:Director, Digital Marketing- Partnerships and Distribution
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Have you ever really checked into Best Western International, Inc? At first glance we’re everything our name implies, an international hospitality association with over 4,000 hotels. But, we’re also an employee focused organization that genuinely cares about our staff offering a great team environment and career development opportunities.
Job Purpose
Reporting to the Managing Director, Marketing and eCommerce, we are seeking a Director, Digital Marketing—Partnership and Distribution. This position will be responsible for developing relationships with new marketing and distribution partners and platforms and strengthening current relationships. This individual will possess knowledge and experience in the travel distribution space. The position will work closely with our eCommerce, advertising, sales and other internal teams.
Excellent business acumen, marketing experience, strategic thinking, and communication skills are required.
In addition, the Director, Digital Marketing--Partnerships and Distribution will:
Serve as a digital strategist for Best Western
Maintain expert level knowledge of trends and best practices in digital technology, marketing, relevant industry verticals and general business strategy while analyzing and recommending strategies and enhancements for new technologies to optimize partner (B2B) user experience, acquisition and retention.
Serve as thought leader and trusted business advisor to senior management, external membership/hotel owners and key client/partner executives where appropriate
Provide digital strategy services that span all relevant technology platforms (online, mobile, video, social, and emerging) to existing and new partner relationships while integrating with internal teams and brand direction.
Development of presentations, digital marketing plans, proposals and project management
Leverage a deep background in digital marketing to optimize brand channel performance
Support and lead research efforts and business assessments of business opportunities to identify and prioritize resource allocation and deployment
Develop and apply frameworks for measuring and maximizing the business value of digital initiatives and work streams to maximize synergies and ensure delivery of high impact digital marketing solutions
Proactively and persuasively deliver timely guidance on digital trends impacting business plan and lead collaborative, interactive workshops/meetings/webinars for hoteliers, internal staff and external client partners
Ability to manage multiple projects simultaneously while planning, implementing and monitoring emerging technologies and distribution platforms with internal and external vendors
Regularly communicates with various internal and external (members, clients/partners) as a champion for overall eCommerce strategies and objectives
Manages, motivates and develops staff by assessing strengths and weaknesses providing appropriate developmental and training opportunities.
Skills/Requirements
Qualifications
Bachelor’s degree in Business Administration, Marketing, or related field, or an equivalent combination of education and work experience.
8 + years experience in hospitality marketing or e-Commerce.
Minimum of 5 years B2B and B2C digital marketing
Demonstrated knowledge and experience in the travel distribution and marketing space
Demonstrated ability to work in a matrix organization, managing relationships with both internal and external customers
Ability to manage and collaborate with vendors and agencies to achieve agreed upon goals
Strong organizational and project management skills
Excellent communication skills
Strong business acumen
Please list salary requirements when applying.
Benefits
Best Western International, Inc. benefits eligibility begins on the first day of employment and includes medical, dental and vision insurance, 401(k), generous paid time off, flex spending accounts, tuition reimbursement, hotel/employee discounts, and much more!
Job Status:Full Time, Employee
Job Category:Marketing/Product
Career Level:Manager (Manager/Supervisor of Staff)