Director, Marketing & Communications recruitment
Responsibilities:
• To drive and manage the provision of strategic product positioning and messaging for marketing purpose for Hong Kong as well as the region.
• Strategise and execute relevant and suitable marketing plans and programs for current products as well as new product launches.
• Delivery of product and investment market information and analysis, marketing and communications pieces on existing and new funds.
• Delivery will cover a range of product marketing and communications output in an engaging way for different audiences.
• To generate creative, innovative ways in which to improve the quality of fund marketing materials, and design and manage product marketing tools for sales, marketing and maintenance purposes. Stays abreast of financial markets happenings and trends, and asset management industry trends and challenges.
• Drives proactive, insightful, informed product positioning and messaging for marketing deliverables, such as advertisement, campaign, event themes and content, fund launch material, marketing literature and presentations.
• Initiate, create and implement client retention tools in the form of ad hoc product analysis, sales ideas and fund positioning stories for the channels. Ensure that efficient and optimized processes are established and maintained for the delivery of marketing communications output across channels.
The ideal candidate:
• Degree holder with a minimum of 5-8 years of experience in the asset management industry.
• Good communication skills (both written and verbal) in English and Chinese.
• A track record in product marketing communication covering funds and listed funds.
• Creative, flexible and inquisitive with a demonstrated ability to work collaboratively with individuals at all levels of an organization.
• Hands-on personality